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Marketing

TikTok ban could give European brands an edge over US labels

August 21, 2020

US companies are banned from doing business with TikTok beginning September 15th. Image credit: TikTok US companies are banned from doing business with TikTok beginning September 15th. Image credit: TikTok

 

By Dianna Dilworth

U.S. businesses have been banned from doing business with Chinese video-sharing social network TikTok beginning next month, and this could negatively impact how American luxury brands are able to reach affluent Chinese consumers, giving European labels an even bigger advantage in terms of marketing reach.

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  1. Prada Group helps launch urban forestry academy in Milan
  2. Day's wrap: Prada Group, Bulgari, Buccellati and Le Méridien
  3. Coty takes aim at outdated definitions of beauty in new campaign
  4. Could Silicon Valley Bank’s collapse affect luxury brands seeking funding?
  5. Balmain unveils new logo, monogram
  6. Dolce & Gabbana smells of royalty in latest fragrance ad
  7. At Kering, 50pc of environmental impact reduction targets rely on innovation alone: report
  8. Prada Group partners with Adobe to up online, bricks-and-mortar CX
  9. Gucci offers consumers stylish avatars in gaming collaboration
  10. Marketers need to demand that Facebook, Google work with others
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