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April 11, 2026
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Marketing

Year on TikTok: Trends, brands that drove engagement

December 16, 2021

Throughout 2021, brands have tapped the power of TikTok to reach audiences in candid, authentic ways. Image credit: Unsplash

 

By Nora Howe

Short-form video sharing platform TikTok has emerged as today’s birthplace of online trends and movements, and a viral video can make or break a brand.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Subscribe now: $12 for 12 weeks
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. IWC supports global marathon to prompt thoughtful water consumption
  10. Schiaparelli begins Harrods takeover
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