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Fragrance and personal care

TikTok creators key to luxury beauty’s current boom: Launchmetrics

March 22, 2023

The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics

 

By Emily Iris Degn

TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. WatchBox looks for growth in editorial integration
  6. Luxury Women to Watch 2017
  7. Burberry bans exotic skins
  8. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  9. Gucci studies connection in spring/summer 2025 campaign
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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