Luxury Daily
The authority in luxury news.
Dec. 20, 2025
  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  10. Dior builds five-story statement flagship in Beijing
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

TikTok creators key to luxury beauty’s current boom: Launchmetrics

March 22, 2023

The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics

 

By Emily Iris Degn

TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  10. Dior builds five-story statement flagship in Beijing
VIDEOS
More Videos

MORE IN Fragrance and personal care
Savannah College of Art and Design debuts SCAD LUXE research center
Coty earns ‘A’ score from CDP
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
Sephora introduces new concept for SEPHORiA 2026
Guerlain Spa to launch aboard Orient Express Sailing Yacht
Estée Lauder Cos., Jo Malone launch AI scent advisor



RECENT ARTICLES
Exclusive Resorts purchases Inspirato for $59M
Louis Vuitton introduces Visionary Journeys Seoul
Louis Vuitton introduces Visionary Journeys Seoul

Exclusive Resorts purchases Inspirato for $59M
Kering to acquire jewelry manufacturer Raselli Franco Group
Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’