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Dec. 16, 2025
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Fragrance and personal care

TikTok creators key to luxury beauty’s current boom: Launchmetrics

March 22, 2023

The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics

 

By Emily Iris Degn

TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.

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  1. Viceroy Hotels installs next chief executive
  2. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  3. Raffles, Christofle premiere exclusive dining experience
  4. Hilton launches loyalty program at sea with Explora Journeys
  5. Hermès, Goyard lead consigner sales in 2025: Rebag
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Longines announces latest Ambassador of Elegance
  8. The Macallan hosts exclusive residency at Rosewood Baha Mar
  9. Bugatti assembles owners for seasonal gathering in Molsheim
  10. Capri Holdings closes Versace divestiture
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