Luxury Daily
The authority in luxury news.
April 9, 2026
  1. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  2. Gigi Hadid fronts new leather goods campaign from Miu Miu
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Schiaparelli begins Harrods takeover
  5. Fondation Louis Vuitton to host Alexander Calder retrospective
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  7. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  10. Global secondhand market to hit $393B by 2030: ThredUp
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

TikTok creators key to luxury beauty’s current boom: Launchmetrics

March 22, 2023

The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics

 

By Emily Iris Degn

TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  2. Gigi Hadid fronts new leather goods campaign from Miu Miu
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Schiaparelli begins Harrods takeover
  5. Fondation Louis Vuitton to host Alexander Calder retrospective
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  7. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  10. Global secondhand market to hit $393B by 2030: ThredUp
VIDEOS
More Videos

MORE IN Fragrance and personal care
Lancôme seeds longevity-focused skincare with 20th Century Studios
L’Oréal Group finalizes $4.6B deal for Kering Beauté
Regulators in Italy probe Sephora, LVMH for youth marketing
Coty shakes up board, announces resignations
Puig appoints new CEO
Sephora teams with F1 Academy



RECENT ARTICLES
De Beers supports Desert Diamonds with bridal addition
Mandarin Oriental refreshes The Landmark, Hong Kong
62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant

Schiaparelli begins Harrods takeover
Phillips forms exclusive partnership with luxury insurance platform Wondercare
Fondation Louis Vuitton to host Alexander Calder retrospective