Luxury Daily
The authority in luxury news.
Feb. 6, 2026
  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  3. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  4. Balenciaga releases Valentine’s Day capsule
  5. Tiffany & Co. highlights HardWear for Valentine’s Day
  6. Lamborghini deploys brand showroom in Egypt
  7. Qatar Airways, Art Basel kick off partnership in Doha
  8. The Peninsula expands motoring adventure to Scotland
  9. Younger, Asian consumers fueling luxury growth: Bain
  10. Secondhand watch market stabilizes in 2025: Chrono24
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

TikTok creators key to luxury beauty’s current boom: Launchmetrics

March 22, 2023

The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics

 

By Emily Iris Degn

TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  3. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  4. Balenciaga releases Valentine’s Day capsule
  5. Tiffany & Co. highlights HardWear for Valentine’s Day
  6. Lamborghini deploys brand showroom in Egypt
  7. Qatar Airways, Art Basel kick off partnership in Doha
  8. The Peninsula expands motoring adventure to Scotland
  9. Younger, Asian consumers fueling luxury growth: Bain
  10. Secondhand watch market stabilizes in 2025: Chrono24
VIDEOS
More Videos

MORE IN Fragrance and personal care
Deadstock denim from Nona Source dresses new Guerlain drop
Coty partners with OpenAI
LVMH full-year revenues fall 5pc
Acqua di Parma returns home for anniversary
13 sustainability-focused startups join flagship accelerator program from L’Oréal
Actress Demi Moore joins Kérastase as global brand ambassador



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans

Versace hires Pieter Mulier as chief creative officer
Lamborghini deploys brand showroom in Egypt
Tiffany & Co. highlights HardWear for Valentine’s Day