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Jan. 20, 2025
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Fragrance and personal care

TikTok creators key to luxury beauty’s current boom: Launchmetrics

March 22, 2023

The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics

 

By Emily Iris Degn

TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.

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  1. Americas, EVs harbor harsh year-end luxury automotive sales
  2. Dolce & Gabbana debuts Devotion fragrance film
  3. Kering announces fourth sustainability awards in China
  4. Bugatti Home introduces new collection in Paris
  5. Loro Piana explores Rio de Janeiro in spring/summer 2025 campaign
  6. Tiffany & Co. takes FIFA Club World Cup Trophy on tour
  7. Luxury Unfiltered: Why ultra-wealthy clients break up with luxury brands
  8. Condé Nast names new editorial lead at Vogue France
  9. Top luxury campaigns of 2024: Miu Miu, Summer Reads
  10. Gucci launches sixth chapter of Changemakers North America
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