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April 27, 2024
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Fragrance and personal care

TikTok creators key to luxury beauty’s current boom: Launchmetrics

March 22, 2023

The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics

 

By Emily Iris Degn

TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.

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  1. Nobu to open hotel, restaurant in East Cairo
  2. Saks launches retail media network
  3. LVMH, CFDA launch Earth Week video series
  4. La Mer appoints first male brand ambassador
  5. Selfridges celebrates theater with holiday activation
  6. WatchBox looks for growth in editorial integration
  7. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  8. Kohler fusing design, tech-backed wellness at Salone del Mobile
  9. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  10. Britain’s Newby vies for US hospitality, retail partners for its luxury teas
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