Software and technology
October 1, 2021
TikTok Shopping gives brands more ways to sell products. Image credit: TikTok
By Nora Howe
Short-form video sharing platform TikTok is cementing its value for brands with the introduction of social commerce, after becoming a springboard for products and brands through its organic community engagement.
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","iv":"b7bd56bfcb51383d2380979c19e10daf","s":"a50b85fe1c8ad128"}
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