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April 26, 2024
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Software and technology

TikTok joins the ranks of social shopping

October 1, 2021

TikTok Shopping gives brands more ways to sell products. Image credit: TikTok

 

By Nora Howe

Short-form video sharing platform TikTok is cementing its value for brands with the introduction of social commerce, after becoming a springboard for products and brands through its organic community engagement.

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  1. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. La Mer appoints first male brand ambassador
  4. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  5. Double-digit growth streak continues at Hermès
  6. Prada Group sees first quarter sales rise 16pc
  7. Porsche named official electric vehicle of 2024 Met Gala
  8. LVMH, CFDA launch Earth Week video series
  9. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  10. Bon Appétit out with first ‘Drinks’ issue in over 50 years
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