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Software and technology

TikTok experiments with livestream shopping in social commerce push

February 11, 2021

TikTok is gearing up to launch a livestreaming shopping feature. Image credit: Getty

 

By Katie Tamola

Short-form video sharing platform TikTok is exploring an expansion of its livestream shopping events as social media moves in a more transactional direction.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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