Software and technology
February 11, 2021
TikTok is gearing up to launch a livestreaming shopping feature. Image credit: Getty
By Katie Tamola
Short-form video sharing platform TikTok is exploring an expansion of its livestream shopping events as social media moves in a more transactional direction.
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","iv":"9618a174718fbadb6285927020b829c0","s":"ee47d1cfaa80c280"}
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