Software and technology
February 11, 2021
TikTok is gearing up to launch a livestreaming shopping feature. Image credit: Getty
By Katie Tamola
Short-form video sharing platform TikTok is exploring an expansion of its livestream shopping events as social media moves in a more transactional direction.
{"ct":"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","iv":"4a4f2cee55ae73442f256f916eb985a5","s":"47e9396888754a60"}
Share your thoughts. Click here