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Feb. 23, 2026
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Software and technology

TikTok experiments with livestream shopping in social commerce push

February 11, 2021

TikTok is gearing up to launch a livestreaming shopping feature. Image credit: Getty

 

By Katie Tamola

Short-form video sharing platform TikTok is exploring an expansion of its livestream shopping events as social media moves in a more transactional direction.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  5. Pernod Ricard flags first-half sales decline
  6. Bulgari signs pop star Dua Lipa as global brand ambassador
  7. Bentley commits to cutting airfreight emissions worldwide
  8. Burberry includes consumers in Shanghai journey with social media
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. Balenciaga resets ambassador roster under Pierpaolo Piccioli
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