Mobile
October 15, 2012
By Tricia Carr
Footwear brand Tod’s is spreading its “Italian Portraits” photography book and digital efforts via mobile with an iPhone application that contains an image gallery and additional content to let users get to know each male personality in the campaign.
{"ct":"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","iv":"2567592b2ba9e7f0f1025b01d1b6b779","s":"403dbd7672410deb"}
Share your thoughts. Click here