Mobile
October 15, 2012
By Tricia Carr
Footwear brand Tod’s is spreading its “Italian Portraits” photography book and digital efforts via mobile with an iPhone application that contains an image gallery and additional content to let users get to know each male personality in the campaign.
{"ct":"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","iv":"77025891e2db12de2420757effc85bc4","s":"0348feca40bedb6f"}
Share your thoughts. Click here