Mobile
October 15, 2012
By Tricia Carr
Footwear brand Tod’s is spreading its “Italian Portraits” photography book and digital efforts via mobile with an iPhone application that contains an image gallery and additional content to let users get to know each male personality in the campaign.
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","iv":"c46438dbf005933e1b2ab632b80270fa","s":"d160b4fc1215988d"}
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