Mobile
October 15, 2012
By Tricia Carr
Footwear brand Tod’s is spreading its “Italian Portraits” photography book and digital efforts via mobile with an iPhone application that contains an image gallery and additional content to let users get to know each male personality in the campaign.
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HXE12wxu6Qtgj7GIC6PG9AybcJNVyKqjxjBuMJnnLvF5CGas6mj+jcoYH3k11IFrncmmiyWU9VDmw8wiCcySSj5Zqr2Yd6wG+LJ36Q0uj7Ef1OLW1p4zWwGKtNM9wmyLWKFgGvUoqQfmP+sqTguOqmKY3JYtYPvfMtmSoktwmb7m4Gf+z71qSFX2UlzRjN4jiB6IhWHB2hmeyqKvGCUxxZjHt2aI9eHX1QW9BwsPKM+ToLo3nI8wP7c6+lFnEtBtHPOs07+Ce0BInsPclb1XMf\/xb67IZmBB\/iNNcqtbfBkwSz49rpvS3\/QlpYnpxLT24WfvaUxi2I5BHdgbLvJo3YqaSe5OXtW9PKILF32jw4uvrpbrLrUKCQs\/M2M\/Eg4agZPQtCwRsZd+E4mh3bkwZ0TjqFowIo0IukEiEO+5bSX9IavVD+0cX2zZyLgfhILbSBFXtjgLkNFT94Qdn4DcY5ClPBLyRfqbBHH4t6FiojdGInnT7gLE5DU8OswxPeHbzen3SUCvwqzPNRP7k3QY0ocYZESH0ahdTiHR1qDohpUaUzvwMiT8KoGH5NEBsDUN8d7k6rrQtwtWwsYQ6P2\/fYgtOeG367nIkseEdjnzcJFUpnxAMhIka++gS4UT3RH7PseKZrfHItbOIH\/ht\/l\/uNDkW4qTe3ilnWNq0M2ALPsS59up+zGO7H5KHXIKwvI+APjXraUqzrjqDamL6ak2MD3C1ONfq7qh3fuK35yzyQtonMVJbFn\/g8vQpi8vh9iJfudFoXCaG0ES8yx+5j+NGqGK5gYSzqOzfA6hQSgAA5lfuaZxI0DH6hrOEvcl88QqlfS5eytnRHglAIEddUkuAQdzT67eXzem5r5jJjML5VkOmgGI0OFFkgnmMeO4exnez+D55APWo4j80vpJD\/uCN5l9fJXW27gbdTwXCzB\/hFKVzi0lHi4wir6KhIfzv07zlTvYmGa5yGsjj6vLwpOs2FRdaJu3vpxPyYny31tsMXBdD61Ju7PGQtxh2BPhO\/dWVIwwY\/hr10mYlTH0\/Zme3lhL\/fCQS\/mhinF6rkm99lD58JkR7DSSub00L0PdhOEAMg7Uvq8Iiyq+Ka+A+q9B7gMbom32Ctcf1259nw0BfshpTpRiuxjEqNKSWRc\/TLTPG3YiFEltTrzqc1YkOmDlv6L7S\/Ouq9chtbcCiN2CaqD0PitnzQv9AwHShW38zQrE0KKFeaQaBJ498no23Xjl8Q8dnt93bKJCfaLKrEaIgOPCYh7od\/WuBM81Rnbqv7R018naPkaJqPmd8M0c3F\/5rl93eKZ9\/\/ABk6GepofD6ccsHmAlO0R2eWyn0lfEpA7pyDREYYmuDFY8j5v5DX98Cj+RhXdc+lXOjZI\/80zTTc2VzjNQXtR7+7PkIiTlWHw2CU7LjLHkc5whP0j5qxDNyedd+N1GjL\/2S7JWO3ODjzdClhWDaA9Z\/pqlkTlqDyMxuOJrWApy6b70qBAPRLe20qOdLbiKe20AF3YrL8m8HUbnisgbU4Ly9ILT\/QbbzcxnDdCCRGky8tihD+FDhyIX8EZRSBmI+AGGL1eTq3vFn74\/sLBaf2CVOXisbO44iWKqQfsxakdJDlJ0rXQ4uY5RVjStO8HhDwHvDFdLW5vI\/XMgjA5EWcB5ZMcR1zJDDM\/YUPa57arbj222GI5PBZSQDwQ4DOy0PavwQ\/J+cF\/wD1FH1GGOw+cS9hudq3HSiiaMEM5NdkBGDBU4NjI1G\/s7LczOS\/h+bfjf9michMgWIOTWRqVzB3hEHFNBNzHehsO52tqbVonPERwBM8a7xXnleNzQm4KFwbM66BUyAu0dwdHsy8MrCV87v5cGN1uWOoIax0kVH750goZVRH00aP3T0DMlm4xnB5enUXN1kzPL5eBmp6IFcgYYUC+gKsVbJ08BnoeR+BoHSSejHGWLeXEEnJg1DJ3iyUGIeRczS90Ay5E78VJsW\/+nIIk\/JuITxuMRILwRrROI2DL6qi+2c4bMbcQuyPdm72FJnEcIZXa0nXw20QkXx1QtK4mcYaGRXl+wq4nwAbF4vjXEUrbnLXGUXmJxXEf0txAdpO2O5sCNmcrlik+2vZnPr3jZIuTFutN79P3AmenMTCqdMT1NgsgJD\/y3qht51O+5PXndSacdmN1rKncUXzma8cpXG9fWI1pm5sRHYGRiypHSr55TID2l5K+h8Bcc01EqMvDNsnHnJpY59qLC8wTi0WUS\/ibhr0kjIO7MNR99+NIvJzcDsS2Le4lI3o7RyWiCTOPjjywH9Oe\/nmVGS8bXLFUnTzAF+H0gOotPiyz0g5i0ol\/xKEdU\/9GrBZZN3uUZ6L0JhGNiqKpLP5QgFwIgT0HERZQnoHiJc9LkywgVx1WiK3hfsTHxDQFA1GbGsM59IilsRru+90m7gyhX+u1C+l9ffSEfgwWioy4Xlbwme2caK\/SvKw3Tcm0KDSVVRhIXCDcUSHue9QGG3QPaSnVkv8wfsDy2dYK4MSm8McrE+8GYLE5BmvcPyE79P341tSRt+3Sh1LafmPx1I4i+Qou2NdMJMTNEB0xjDEXZxwy8DXzgpuvbQEl0vAC7HNBRCA+QbQMxZ7Mv9PVKm0ZUjqnrSAaDCGd5m6OEl1qgcmHZPrjLTrPqauP5M\/PsbT0AW6JH1QT0K4bP7iK\/RwNr3HVSLX65dwPoewpyyvolYzEjQTtW\/KUKH1oIHEDyrHiPDqIzqpro441gvmGSPUqjE4XcQKLTaUrf8MCnPGefolwKX6n2QtCbZsStiTPw0Hokgngj0afYEAaLnuIh9PBo3NVtEmQjwCPUlKigoae1dtqspoVgcbDVUXXD3N\/oeybtGeoBTYZ+qO5g7wq+5HukA36WxNh1MLdwZ+0GWl8qcO9fuILp1WGyA\/EmWssJkTKxCzRyKe1KQhFbvhIownIOJD5ocEM08y6+d3BKC3AaR+k3vtau3X8DkxLPzo91MuTuz4z608xdwj24hsANH5MtQUiEc0UVnLG9edAtjq1caKciUdSuCYteVmPROVAWkb79rDDzn5v6xeEuU5Fh93DTcTaRKcw4ZmPnSmXQLaAtaw6Sn03Djo0FEp8tgJ7YlW3psM0HgWWXQuhacEVckfbCFUmGgoGmL40iWC2zfJyotYLxIJuYbbcGZkRVypLQwu49rTW8sNhkuBZAbeLb4VUYVQgZV+vZACYBJRL6B1a5NCZ7vtkHz\/4cFIj4lJBRkDqKvVmf\/ZSRy+i+SGsV2qKniucnm\/\/8hjT1Ze7K8uHlpYM0bJMcI6gjOTvRxzoF+uLI+KWaSCeROJA\/OiuiRkHQmYNzlWhv2BuSGqaHBSND17pAjDWHAIFyaYi5Vye9QUoqWGHfWhCg67oVAUTvnnRzTH8iY8FsgND9WuFDxvPErKDq6fglMa+bEghz9W+ULo0aQgrpL7QROza7nLMF\/hduAzfIEQNDnwEp7gW7uhX16fWTEKq38vQP4GaLVGmHlRQJFTXAOsTv7thDtEmp5zLhN1P+VUmxnDC4tGjSmVn8i2JwoEBLkd\/saJ6zPcjdQ7BrjNdu81wourbZKD\/JPCfqp27arIkDzmVSvGQ\/nImS5oEULdOfTe26k4ljyUUPz0jxJaiEhTEwz+M0KKPbfkZhqh0C3kMFf8qsHhtLdjxOuuJFErluoxA6WXyx9dkpjvjK4+2tWEcOPNVVRWCfZ9hq\/AupvT9OAaHkqZbndVzEjtZEfU8a3e+iMTwQL8AGQvfDRyNs5WcUx4eVbmy3k7XR24pVOSQb9vXIIvXl4cRnJ\/Mz4PlkKX2LG9uTIFA3eOzIEC\/94bNoWa1AvdD7E+nwP\/D21QLdMANVO9C4KKNGSFBx0SSrlabwVJLsIdQ3K7f7QwG\/7nE10jZWV6dt63rbJeUbrxXgsYyoE9YVZ8ITn4WJLYPgVWeGGwFE6ixcDqJtUE6\/ENOZIJtjQmCueMjP3TOK2mg\/v86gdMuqBQlngATUaOElPoUltLm0dkb\/dIVixRIJUBC8SXp4EwecE7MKs5lNr2mdA\/cXDhE5Lvx3CijmaK9U\/bN4vLKtyKcWIrgkwSbI\/VN2FXo6WqyGJI5xg6m\/yKKyFuNbnbqKl7sG47Q39v0JosZsBswjvtQ4DBHFKRFRiOt7MiCrPFkOS7jjKZZ2pckAfmSnNiNhkubRfPB9LIZTgJqdxOPYinWDVQstDu5iIMdUxQszyDpZrUZQ6\/e1qrU5Oytx7+HMQzNotLCrmh9keMnQr\/HAXysOTtx5WDhghFod+92SdKVdVNnh4yv08h1IBlCFD6F5Hj6dESx9KGHP+Eqs9LuH+\/15toXp2W8vvvDEuCBL7HyXzq\/NY2TjiOW+Rn7egwd7OFBY4POuizFD\/aSZaDWFxLsbqKwZT1sQYUIY+gCglouZ8rULW86PvXLn0k0oTbDk=","iv":"b4646c6e21406485c4685338e5e41a4b","s":"ae8475aef8114370"}
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