Mobile
December 20, 2010
By Rachel Lamb
Leather goods manufacturer Tod’s is targeting affluent female travelers with an iPad application that uses multimedia content to communicate the brand's strengths.
{"ct":"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","iv":"50109b276017a1653bf277353e64115a","s":"8156ad20ca88aad8"}
Share your thoughts. Click here