Mobile
October 15, 2012
By Tricia Carr
Footwear brand Tod’s is spreading its “Italian Portraits” photography book and digital efforts via mobile with an iPhone application that contains an image gallery and additional content to let users get to know each male personality in the campaign.
{"ct":"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","iv":"453be75bd7d2b8fab09418c3e74dc73f","s":"b1c11113365cf541"}
Share your thoughts. Click here