Mobile
October 15, 2012
By Tricia Carr
Footwear brand Tod’s is spreading its “Italian Portraits” photography book and digital efforts via mobile with an iPhone application that contains an image gallery and additional content to let users get to know each male personality in the campaign.
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","iv":"feadcd1b22f2f1eda4769cecd2a64095","s":"b793289c9bbcc8aa"}
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