Mobile
October 15, 2012
By Tricia Carr
Footwear brand Tod’s is spreading its “Italian Portraits” photography book and digital efforts via mobile with an iPhone application that contains an image gallery and additional content to let users get to know each male personality in the campaign.
{"ct":"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","iv":"92eaa6cc5ca7ccd5e7791b822c1ca25d","s":"d312d85ed1d3e473"}
Share your thoughts. Click here