Apparel and accessories
June 27, 2018
Tod's digital pop-up combines editorial content and shopping. Image credit: Tod's
By Danny Parisi
Italian fashion label Tod’s is partnering with Chinese social network WeChat and influencer Mr. Bags for a new digital pop-up shop.
{"ct":"YzzJm4sPvP36hy7VwcDSQn2uwaRYPaDB7XoquPYZ3zOkfvbtyn4Ao1Q8MaV1n6UZVsYmWik6JOv3gQtxOTVdAU6t6mos4\/ZmXSWND+7oSaXGZC\/E4P7ahXvhmWKoagePMgOiu+83WrSnPnbuyZiM+FutbkAhUg9q0vM\/QJIvAWWu0z243sW1BL3R8gN97SLobgV8E4XVKONZpNzQWSTSx5Pn9bOYhVCNfGBoFI0rJ+rgvYzXZ3mhDYJQMPDEtCXsFi48tFmB\/0spI7w9ZnFXgvYvYXDaDX\/hn2xm3Lm5fhuOeK7uA7EQR2E0hVG3PFUmz6qRm3grJk\/ED7\/i046Lk2U1KF8kP6mibvdqBN42OhZIXwl6ryt6g+T\/dDyMyo2jozw6pxk0N5cJdViBL0TEhjG11CHxVZcsTGbwXEoR3kUPSR5OTxIPlvhWlNQHgRPtDkvyKsYpa6jC5ppc7h6cuxgBZRxT0zsEJq1xxcW2a155qRge1H7JuvD9LE6YKnSqDUEITnoNmxDE4lMhfhW3bgwwLqCwdCg6oDgZjUvh4EuDoBMv5QTMpf1B7k6t3OynWPLYCmsc\/r0np4\/5FiLWnz6x1vOKqCF6jz1fzsDYWGcrXtN1JJnRwhmt\/+8LyGcoqbsqjX0Be6M8T4Ct5xazuNZGfRNhVrH+BpMHesA5c+\/fdIG10kp89nj8LvSYVlr5aQZKdRiB2R9WIshiAUBVR\/p3jR3JXBhozZt8+NE9Bb8z0eO\/Eqb8eMSH8FmpiaGrCZA+gwjhISzDuaDxyXs5eHGo4twzbDcRLwfa0hyy0flIOUthi1JE5I0T+qdlhVjegfM4zXXGIvV+IhUFQfe8g76\/UwvwrBpGjkt5GVb1cqnsCGqSrtBCac1V6qroasKCrutRSKWOv+dvGpfqYO\/kRXb014cLFmG3\/6Kj6uJE0zd+ut\/2LxxFS8+M2fuavysYLXXKvHSL30k\/GB92uNK3Qd2Q8Dsi76RcxnwYeXulmrh1fiDt+JmjU+WapsCEtgsd5cpwDBXVg6DdBAGg6nJt9ytHt\/7wGf9nS\/1TBnkq0Mgi7MTtblCNYZ+neqxlbg+VwSJ6zVlkdzURlTKyObTlCO7RWax+7bEPQFdqQ0v00a4UDGwlGMvCn\/3z3keQBptI6I8KqXlqbaqlj7m9Xg7Gv421T8q8J7yx4kYei+joOa7lEZFPcSMrrf1IRC6oTDCmfJtldzOO3WRIk4dn7yrlZAMrjZqnmyngK1sTdh0wetBMcvgeC0nqBOiT1LRYZjvgLmHzip29I9Hf8FquD+WtA4h0TEoCZN3H\/G4zGBlJZuiUdHSRVyjPW0v3uG6Q8KeKv7Duzjw+huqIrLvUJqgOa8UdQI1DsXF5XMn+ACwbPod1hzRuQ7aO+Aos09M0jBoN1rsAjY00IgmUX24opuYuO\/4h6e+lq+Et32zlmwOj+\/QWHkGibvQcWUQJlw58k2xD5OBGBuQysq4nvkPn2JdPGWozA62zxLDOhCygtLr7fUw2az8nc0SU\/g1Dr9reBFb1OxCa25uzMvtrjclZrNy4n9q2MH+woAWSO8Id0sGT9dTH8ueCyETU0ttEouFaJ0QrbgEJu6gAHnNFjXnh7uvlhLhGz+UW\/qlQWw\/gP\/3NeCMWU+pFxa4JExGWBO0h64EirBXPfP6l6UTrVQDqzWXWrY0tNF8JCxaVrkcYthd9E2ISsVjnveUoeOxCc2XeVMgxP6Z7UxNTuatpRPTajz0mynplNlCb3I7M4AzibjobEC5a8fXb8QszzW69jzVAiwVwPOkPCp00RPlxnqNV9cVXS2Tfa39XRaModiZK8R\/613yVMjNOvowJimtdeWmWFaHPPNNAdwieuDX5sPwGsaifM3c8D9YIACVK6RbiiqfXj\/zHSFOnHuQz2qD11d+ndGo\/FDYMKW\/x2L\/HPWaVKfqodLORavhgrb85GebTo\/bqT\/qbrAPtlPmOG6LhEWyc\/QiC8iMXMT6ccr3PaRVKYXAGobnVu0eMIJg2BxzadTZ9GtCE7STDhQwEACUrdyhqe2I8AUoHcgZWU8PGrh6QbEYPlbHp7RXy9r9cC6zzaWwLzeAn\/wYqwP3DZcJDErkhCcfwsaFAevrPqNGZ6LfcJ7LvdqGECcvGk0EQvXlQ58a\/9UBiHia1+uAZlZorx99MI7dj4XiamR6jjlfAbFybpBihACi0zFLtG5lNKhBUeK4XxA8PVYlMQPnzdVqJXoBiCW4LPOxItpO58nUwyTih2VS0VDZNM1J7lMHW\/Ft7XJrSynd41sAXeC8GEgmIwviv0Vv0p7N+6xsU2BKnxpBcBbcc+8XoQdLFbyIrZ7YRbEquNKkOg5vNLBOZW63mqpN1fJ30Qer+iZQ2X6DtTKDSy6ZDnB0CLT2AKkTjfT+xdQ\/Il9xdlhQAI65m4RFyYp72Fe9q3cvjPT\/kR2n+ROpEgs8JiCNmYM0C7qA6wIBqRz\/kQmElmx\/zWpcrtDa3VdmoDtiz0Wtn2xfbEgFTcFQp2wgFg2cFzlSi5MWKCeHjSYXebCxOwgJhyaGAwjZM3tTafr+qRLaT1yckMAEUT9LSNPh1gnIbdWVR1pF\/H3f1LMz6fM\/3\/FhmGWb1hx0q3OQAPiPsyh\/duOiSNaEqxAnYFuKZaCC8n\/BR4CCpmQ4Tws9xrdxYf6YK1EwSGojMrunCDoVuvOp6TxQ1uNJAQ1phs9PyjuCSyy10KkUE2nVbM3l+SUipAIq7zbSl2X+6XSPG7N3gG1FzIp5ijO3vcNSU+6Wlcm7\/X5cAvKdvVxFkbRa+sxSsYW7FhyaRVMdCq4BL6NfMAVfoUMuCPuBJ4UglDMEPAwmHBXnxzaBAC0tpGyOAETtfDQ6zEulgRYxmruBrvAJ0VpRecHnyrqepRo8lZLklzwhLVE3a3mcsMuvApIQSWql\/kg7jvTOb\/8mGFrw0Asu01L4k6geYq\/x5BfaDkQnEUZeg6oW7HEm5k8xIkuJZjmMs\/if\/5\/Em8P4AppxfMX7PaN01IYGMA+rEihFX0Y30t7cT74ZzvckELhRoKKPZdhUeIhu1Eb+vi5Taf2N0uwwAfNQtLbwhzgMcoVkbYMZgAcvFUrjtaQO6XLIp+xgOXCNOKc+m7m\/R1ycQm59FnCRs+TOK2NP2RanZnTzG8h3l7izMTKzOXbgqDTuCP7IDNKfYoI0uoNYy2voulv3DHbG52krFE8hQZAJ32U46yeagzDdq3RaeGxXWhsDQTS5MEn6GsM7OpPzhIjcU3WlmCZLqkbCcScIlNzBfvCGftv38DY3ZgD1iTrmRaUXdnn+W51RT31YSju1X5ZFnVtx16hQHH2umsGrvIsm2FX4ek5PA1WMWfidHkvBRSHuC8x3iTz89H\/WYtjrCziRb1uMYEFlDKTjyVOPUByHeKKrvrgLJu+65z8Gngq2Bj70jmS1Rr0\/GugwzX8CSyTpj5x4eMsUrhk+nUEJB2reyFj1I1DSVWJHU046tFiKuT55lWrylxvcy9ysrnjWpfZur1OJvapzIfYfOGak\/ea\/g5OReyZi6ONbvHkB7VxnJUnZSFEKMCQFaEUFbLzMZz\/qzHwOV\/HXZj4yIyLWJQyUrjGCzS83GpQHBmemEa4cykrTzmzY6+AsMN0+RCxzJtwfd1espP3dKmzWSmosdSE03JDwq+ZpX9hz3Z6WpZ+Vb\/mHZ9OFsjTYXRTaWbuUQKDTWrDSZXzTYVaNtKzNWBNFuZ1aqgjq511JNflR39Uy8rjaY7Koe1jFjKTHfF+kxSUH9zonpkbCG2IV8HnFuks1vn46kw693dm44Xph485JFv54EqzWWLMLE1KUJ\/w0OIJHm8xsCwAR2SRe5J0bn40UcLGJRz9vcLgsQqa0orTi5tbYHz2RRL8FS16fgYDujwMsdb9dr8nCqfZyj1cYHLS9BKyrISkmDkC4vhPFxZbuyFn3ETz6turktPKHHJsXoQse5E\/kca7nFM5MmWuaFu8ok2sIP0o33sKDnRsjkIlvG+lw14OZ1wRnDn+qfkHaWBGiMyP0Q2nFTRW\/bZns+F26Rc3ZV\/IY31SX4OktCe0xcsjXC5DiPa3AaGa3Ww7mI28bwH4sbLI9F1q8DlQfqFlkh3VvAv5T0nBFM4e0Onk2iTd1LJ4zPNN2Cyhvd4bPa8mvrhJZ8nOwKAUf3mub5TopHFmj9utoCUpAkLaIxRKHoqW43SLjsuX8v4x0GQfCv94najGEbkPeSqVhR6\/nbO+IDV0\/yUSOhOwW2kXb358f\/osrRVZ7YZNfgUf6IoN35006sug\/YgQ0soxyUCiGvdCJf6PAHX+L1zsR9iff9inXg+zbY6wP\/hjimMZGEAT0pBGku5wF1pHIux56a5OiG9yzeGGqSA66PZ57ugUDU40ogCWvzshWInIQV11HtcTADXLapzHjn74kyX1bIh7D8gQUnb17FeAkS0vmKTirK3+Eb7+YYevfpE9aazge6Dr3oc0JwHnDgKaoDaEt\/euyaowkuzieVmVmyT\/\/htBQs0VFbZFsOKVxykxxFXgxrzFmVMhzdL\/UlSLvQxXAz\/Xji1jEEXE2YWhmOWjJtMr\/8zoyzY02uOuZ7h4XkgtphyYO01zzdigJR028FD+9NTUDqIGhGpOPu0i4BgmHyLZg8NwB8imWEB4GAEBGC4TExAxIjdaOCu8R8pRKp70dKDZg9Aw2NwUaSuJSkSpL\/Q2Qa9DNdJzEFZMvSCh82iQ5SfxQ5Fac3ZT5gwYajZfos\/bKzUR9q7t+XRTpjwXzATqJQUcBoqB2ay6dH4FCvv9wNXMQ16y7DBQumDQ\/QHywny99fEaOE4XzGlnom5rPm3mQk3cqGyGNIDXkgFT3TtlEbX8Dll1vj5k8+aBEbnYpg4B1yOjN4SauM4ExGZ9apSMFjDVpY4ZniIxjzuhhC3bXZmBV7Ya0z0fHkLAmxr3nWkp\/fdag\/6VoPDRdo2F8SVmo8KknCqCeHH1Nk1o63Jqi5rtTaLE2aQg0FXIW+2K\/ipvE+RFiQ7YC3\/EShwMZIZgWNmJqhKgQ1XGq80t6Dyc+UZXF0bQ+5UttOeyu4nu26YZN\/v7DRxxcqjEcQLDEY97ukZRclJ9lVP2z03Jw++nRuW2Ozxp7a9EszMGY465cV3YazYysg8cPvoQv+UiItnbud2Iilz6uasrj939GXTuzdffL9Xper8NGzOixBChb7tpceRb9eUApOhnM7H\/6qAQBNaNiIA0EizCSCq7k\/BcpgXSDrqkUrTO7jKCNPQ1aUbFnBVi9ci3bkk5le8wdjKyZPfaGjiPE5udEMrsh7A+qealP8HFhDZ4136nxizYuljjS4ZtdCsCoZDKw\/7cSatr88pSL7eW\/f6PwAT2uQodk\/yiedMbvLmAxZ4KAbvG6CwQ6FD7CKcQVC62ggcYldt76D7CEmaIMvzt1j65OxzsLKdicO2On8fxuNS55gWusdvGL1gnWvG4hnuCqejNF4anGp5pA6BHqXCEZIzfYVAgg9ABfgFj7NrKaFW\/3BZRgDu\/OrI1nyvEBoc4C4yj3LEGN1evvYH\/P1ioA2WDjvhXay4\/Ey34qAeUAevzs0dVCaujbI7E4nLiFBeaqojszPWNbypsXaOwA4fxrZj52pTpY6fVOxywo9aAFNunyRaa6CSsC9HEk3rWf9Y+Lnq6ydrV+RgfPJVPR3TCbq11WAAmI1UHTgttF426pFHlCmd0kqt\/AJb+C4YpNWa5QRBT+AJfyA+WCkxaj2ANuprPRMhzlKiLNXumFrY8XM2Vpsk8Fuf5kLpaSwq3He04aHZE4hdcZXiI9M1pvgUz+sUCOgein8y+UNNbk+zXysecatE+GLQ20Og1rlH7f4J+ki28tHbl0wU95nAUdI76UK8VX055lAM3hu4UeqJATGXvCtzeSEON0uitzImC+ysZW5OdaFj36SK2RD\/kATkgMx1BUhtaClqet9Ej4YBBLyaSsy6Qi2O2Zb3XSw+OXCuSTh4Ip62oDAFmlRQXuw1G51HiQd69znYPw46xDatBZ40tidUYOIdRJc3QrPDti\/0TXp9RrwSd8trwtTmbq57BdOIUjAOkh84UvjFlelE6\/b9TnM5cxraWKWhpra64mnHAadRlhnjtRxXB9KH7U8toYJ1v\/P4VVMKE3\/QjDR44iOZr6SkwhE3Azy6NIrLqOD\/hKSMov97KEE0wEB3UtRQvDOymgH6xSSIrEIvkcXXdmMjdrjmgGBEe6NV2Tt4XjT5tTG3QGtGMlvjY8HMopXKVQm3WKr6rD9JpHTTabvvfVz\/hiq0ZChNnP5WvCAbb1yVx+YRaz3NaD2pCRPrh4yh4U8LniKMO\/svT4ZfBbFNc\/PvdSPrLH4Ypqphswi0fW7dxMbPQLwb8WCI9KUoH00eFIQNTeM5TAURj61d3dDSqdZZfz2M9KMxonOTV00qLwYMgBQ3+wuh1rqqyUPfd4MeYivBFmGxp1UKPuBY9bBRctu\/jZsOVeriOJBy70IIhmE6pyuR2hcAvrdsJs2mWgmPRsaVKb13MVGDrP0Wd6rTBwAD8k+MnFqwFbhKorjPozcVBrh5JkaDWKKzPjaugarQ6o3JlevQgORF8CFoPVmNUneK84KH6pHz3OeKRz8pBDdSoHVeTwmZsXcG4GPky4RBz9e3YS7NSBHaliHm3rg4YkBJQsuafaTxF\/P7wt\/D\/2OJj1EFY1rFrcMd9bm4ac0ojb7MUtBQZTpyf4Cnkikx+VIzi\/wIGuuVz5UV5bY520VFbC3cjwoOTRJPeL+B0vbWfbuDlNyVW4Tz3b2MSHSGvhTHCeii9IGKMdrRdMCJj9Q9LlT\/\/T9A1a0sL84Zt1b5GzKlQ40LIEjQm75c86xI3hKoQXjhBRiFp6P+wM+ASGryP74iISQ04R8TWX1IWNHqGiZKH1sFRYyo5MqZ1hKVPjwL5oFScVfnMICzS71WjW7gV0dTP\/bM3IwsJRkXZvXrqrHNW1exZuftoqEI8d2CMVEumjkIJ4Ur8aWGNhfXLVWwywLRPzJfHtkU9+\/zRA6F+Ok8VgoIpSe12kTW8VkZS8TI+yYHG4+SnMGswFhXH4kvfmYcELFkgvHl+1orle0nGz7l\/lntYKG4gFn3BvB96rjheMVhBnog9KLgVUtLCvSQPpM59ivaf7Pbl3JsbewA1NY2yyif5V\/BcSjcfzgNZ0AAGsOcqoD6ggO+VwzG+q3I+vdPhT4ne\/f2qJLsRliYO\/mPW2v1eJl0cp1KxlKZBP3QAZar2P3xA9EsstI7pfBwirsuP0PdV4SmD5La1Z6J36QnpalJPGB1z07FfTpw1AoviPjk0ZkU28RoW4sRRf5yzgCwiuXhMCbG9oTBUYkBZJpuxWDR+lJw3UcIunrH3YMVLDRPsMduJlwj2HINBkgyrwXXn+UygEr9Ltbw2b0mZcjIiQQujEj9V6Q6iC5CHr+7aSqESQ0RoWZzn8xR5T20\/plQJqoZ7CB0GmcRocW0+ZJlgbJC6dvBInRe8gqCSAcfDjfVLhwzBEBYXOXOfKH0XPa81Mc+c0x8dobOJOj6S4fJ6J7KcKeUR54jgw6iemGXxhaTLnt5uk4FjYJp15tgjqINbbopK8\/9gHsf3It42jzvqkwVxcv74TZh2kBI\/JdqpZxhI3fWkryuuRtRbb1ZgP+MtpAfHMBG4ddYQw3CyJjGAYiQH8mH+ksYYk6OXF3y4w3iqxAFv24b9LEgFqqP+8UqHi4rHwpJAUiBL7Ln6YmqS3yJxrif2BvLMRArA5lDwFEYl5qWRof7xUyiBPh08Y\/R5b3MLKIOdj8n9cm76h5UfBbP8K8O4On5xVEkG9MovoGcilLFqur+vRPn5GAFIP7woy1uYSLoe9QHcJ0c24+XI5Aca\/TAoCqsnn7MUorNwqIltDPBMaa\/CzsnpaCzj7MrCMrenby82UNKsVWJLiCjF2nTs5\/gq8iBcHwkl8gkJuar5TK06NfbV0RCbsEROITc2GA+w5UVi9JoJu9YRpgUA42imcjdyFMq8laFJt9tCu0yCz7xNdRTP0eOYD\/wdsTsfT2VtpoUrH\/cG6N0T9M4AkhrVi8BU\/AFsb+emC01UslDPl2DVy7bBnvtMUtcpYjEGT3XWyYSbrTg+FUT88he8uvtUPpYKYJGynb97IcajIbz8Vd7gtHLWJqDXu2FsGbC0Y23dIv5zyqrqxkKXvWZM\/qxOncUQWQs1Yoy8xi8fAFjOwuDIH842obDt8ffrA4SJnOscsdOzJagW8uuWCdIGIOTrOGB2rKKp3QQ8ymY34nfJDsw6xvXXPfiB08\/61YONbwB\/8U2MY89hqlmc3IVFMXKYGRxja1SK1XeNxW5hYaCGSrJMtYnkipgv1Mcj5akLufEtusDIYv00MYfUcqOZxuzfEVa7p4m3GpW22M139EKBmKbN\/Xr6b\/womI7U\/eyJ8rDYUhcmNsQ4M8ArfGbwbM\/5ahWKNYug9PrWoTcWWHZuFoMfJFDPdKY\/Ymi8zmqSrdBLaGHgkO+7mxhuxahjaq4M60b9BHBTwAVKAVNioLJ5IBqC82VPlY\/xHpCLornty2VF8G4EJMXidtM6Msmd95ZsX1JFAjN4j\/AizCS46HtYvmYnDXv0fnIawafQ\/x6ZX56xzJAsvgNTD9Xr6GArTj5x9u\/l7iW1vgJMC4\/oQ0kNPZfX0tHwv\/d9TD0+raI7xZF8gukbMElnbxHYUH0BODcOf4Lv\/jSyf9SQENyFgWqYQhkh4IYGZu2z\/N3IXDMXP0HYFLJJnx5JSDkZFobTkYDpvIDfQRzRAXjJB0zA981FBEF6pwNCvLAhrhuuTvxu7S+lDu6AOlS9ZWVg9qJ09kAajPo6tayw1JBbWqhUiUyTdRqAs8FW\/+sVpAsH9Iijqy7vwhJAVCrBcbenSwfHD1wLvcA29AUaa2NB6jPh3ccQddPo+EXCsHvn3V4vWoPaMNuGES3n7dImm2bgjMWbCtLYlD+Z6ccmxWlvJWyMsMhpa8sBVik+HKqxU0la17ohg1vZr5STlxZdQVRFOyi7uSPyAZrm+6ynkaR2kCkyXY63RWvTuPxTY27uH\/9A6wig==","iv":"18d68ea3569bcd76c62e1d09183bbaf9","s":"e725ad8d9194364f"}
Share your thoughts. Click here