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July 11, 2025
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Fragrance and personal care

Tom Ford tantalizes new fragrance with eerie campaign

August 10, 2022

An opening scene from Tom Ford's "Noir Extreme Signature Tom Ford" campaign film. Image credit: Tom Ford

 

By Amiah Taylor

U.S. fashion brand Tom Ford is expanding its fragrance repertoire with Noir Extreme — a bolder, more intense version of its original Noir cologne — and has released a campaign to match.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Louis Vuitton explores China for travel campaign
  3. Aston Martin, ELEMIS skincare join forces
  4. Luxury Unfiltered: When was the last time you truly surprised your client?
  5. Schiaparelli exhibition coming to UK’s V&A
  6. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  7. Ulta Beauty acquires UK-based Space NK
  8. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
  9. Four Seasons Yachts names CEO
  10. Givenchy debuts Matthew Williams-approved ambassador
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35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
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Off the Cuff: A Q&A with The Calendar Group’s Nathalie Laitmon