Marketing
April 6, 2017
Image from Petra Collins' Gucci film
By Brielle Jaekel
Multiple platforms have arisen as a pillar for luxury marketers to make a connection with consumers through various tones and formats.
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","iv":"9edd1de614d74035496ad7766e7143d0","s":"1bf5f2b9cd761804"}
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