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Dec. 15, 2019
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Marketing

Top 10 luxury brand social videos of Q1 2017

April 6, 2017

Image from Petra Collins' Gucci film

 

By Brielle Jaekel

Multiple platforms have arisen as a pillar for luxury marketers to make a connection with consumers through various tones and formats.

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  1. Bleu de Chanel dives deep with new campaign
  2. Dior goes for gold with flashy J'adore campaign
  3. Why luxury brands need to get personal with today’s digital natives
  4. Carolina Herrera seeks rebellious men with powerful fragrance ad
  5. Day's wrap: Gold, China, Balmain, British luxury and Luxury Daily holiday offer
  6. Chinese travelers want personalized service, embracing experiential: report
  7. Current retail technology and consumer behavior not yet in sync: report
  8. Travel advisors are hottest new thing that never went away
  9. Dior appeals to product-conscious consumers with sustainable skincare
  10. LVMH’s Bernard Arnault is 2019 Luxury Personality of the Year
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