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Aug. 22, 2019
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Marketing

Top 10 luxury brand social videos of Q1 2017

April 6, 2017

Image from Petra Collins' Gucci film

 

By Brielle Jaekel

Multiple platforms have arisen as a pillar for luxury marketers to make a connection with consumers through various tones and formats.

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  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. Audi shares nostalgic film ahead of Avant arrival
  3. How to make platform choices for ecommerce in China
  4. Aston Martin brings bespoke design to owners’ garages
  5. 2019 luxury spend expected to grow highest in UK
  6. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  7. Hong Kong, Barneys, Bollywood and Toll Brothers - News briefs
  8. Service, entertainment – not technology – shaping retail’s future
  9. Burberry takes cues from British culture, climate in fall campaign
  10. Chinese customer is most demanding: DLG event keynoter
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