Marketing
April 6, 2017
Image from Petra Collins' Gucci film
By Brielle Jaekel
Multiple platforms have arisen as a pillar for luxury marketers to make a connection with consumers through various tones and formats.
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","iv":"92d1526d370111dccd4dd32a2e6fe3bf","s":"13447864d94d76d2"}
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