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Multichannel

Top 10 luxury brand efforts of Q2

July 14, 2015

Interior of Armani Silos Interior of Armani Silos

 

By Sarah Jones

In the second quarter of 2015, showing luxury brand heritage was a high priority, with a number of marketers finding innovative ways to immerse consumers in their history.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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