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Multichannel

Top 10 luxury brand social marketers of Q4

December 24, 2013

 

By Jen King

Many social campaigns seen in the fourth quarter of 2013 aimed to help luxury marketers appeal to consumer sentiments while upholding and strengthening brand identity.

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  1. Vestiaire Collective study links self-doubt to new purchases
  2. Explora Journeys invites travelers to rethink sea experiences
  3. Lamborghini onboards next chief people, culture officer
  4. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  5. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  6. Lexus chooses social media sharing for December to Remember campaign
  7. Estée Lauder, Audi win in Chinese digital arena: L2 Think Tank
  8. Gucci drops see-now, buy-now Primavera edit
  9. Burberry releases 'The Trench, Portraits of an Icon’
  10. Silversea previews five signature spaces within The Cormorant at 55 South
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