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Dec. 17, 2025
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Internet

Top 10 luxury brand social videos of H1

August 13, 2012

Prada's A Therapy film

 

By Tricia Carr

Luxury marketers upped the drama in their video strategies during the first half of this year by creating social films that likely helped them reach commerce, lifestyle and loyalty goals.

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  1. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  2. Hermès, Goyard lead consigner sales in 2025: Rebag
  3. Sephora introduces new concept for SEPHORiA 2026
  4. Diptyque plays with the surreal in holiday tale
  5. Viceroy Hotels installs next chief executive
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Dolce & Gabbana sets up holiday market in NYC
  8. Chase opens new Sapphire Lounge in Las Vegas
  9. Mercedes-Benz locks in with WTA as exclusive automobile partner
  10. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
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