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Dec. 22, 2025
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Internet

Top 10 luxury brand social videos of H1

August 13, 2012

Prada's A Therapy film

 

By Tricia Carr

Luxury marketers upped the drama in their video strategies during the first half of this year by creating social films that likely helped them reach commerce, lifestyle and loyalty goals.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Dior builds five-story statement flagship in Beijing
  8. Laura Burdese to succeed Bulgari CEO
  9. Exclusive Resorts purchases Inspirato for $59M
  10. Dolce & Gabbana debuts Devotion fragrance film
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