Marketing
April 2, 2018
Kenzo's "Yo! My Saint" short film. Image credit: Kenzo
By Staff reports
Luxury audiences are becoming more diverse with each passing year, and luxury brands need to update their advertising campaigns to match.
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","iv":"8ae1e9655570bcf7624d9f8be4067425","s":"5eb842cc07d4d8a4"}
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