Luxury Daily
World’s leading luxury business publication
Sep. 22, 2018
  1. Hublot, Moschino, Tesla, Saks, Jaguar and JetSmarter - Live news
  2. Ferragamo, NYFW, Emirates and Giorgio Armani - News briefs
  3. Day's wrap: The Modist, Rosewood, Silvercar, XOJet, Aston Martin and Lexus
  4. Audi allows Snapchat users to unlock their own vehicle
  5. Forevermark celebrates women's everyday achievements in aspirational campaign
  6. Bleu de Chanel dives deep with new campaign
  7. Facebook's head of luxury on interactivity, AR and VR
  8. New calendared approach to customer engagement
  9. Saks puts focus on “Fearless Women” in speaker series
  10. La Mer takes daring approach for mask marketing
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Top 10 luxury brand social videos of Q3 2017

October 11, 2017

Stella McCartney's fall/winter 2017 campaign tackled wastefulness. Image credit: Stella McCartney

 

By Jen King

As luxury has become more candid, so has its marketing efforts, and as a result there has been an increase in campaigns that embrace individuality to speak to consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Hublot, Moschino, Tesla, Saks, Jaguar and JetSmarter - Live news
  2. Ferragamo, NYFW, Emirates and Giorgio Armani - News briefs
  3. Day's wrap: The Modist, Rosewood, Silvercar, XOJet, Aston Martin and Lexus
  4. Audi allows Snapchat users to unlock their own vehicle
  5. Forevermark celebrates women's everyday achievements in aspirational campaign
  6. Bleu de Chanel dives deep with new campaign
  7. Facebook's head of luxury on interactivity, AR and VR
  8. New calendared approach to customer engagement
  9. Saks puts focus on “Fearless Women” in speaker series
  10. La Mer takes daring approach for mask marketing
VIDEOS
More Videos

MORE IN Marketing
Virtual influencers gaining ground, but lack of authenticity proves challenging: Fashionbi
New calendared approach to customer engagement
Pinterest hopes to advance its influencer marketing offers
Artisan initiative aims to “craft a future more human”
John Hardy links jewelry with empowerment in ad campaign
Boss introduces “augmented sensuality” in fragrance effort



RECENT ARTICLES
Day’s wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
ABT brings ballet to Madison Avenue boutiques
Swiss watch exports up 6pc in August

Farfetch sets share price for IPO
Jean-Claude Biver steps down as head of LVMH watch division
Special invitation to join State of Luxury 2019 survey – respondents receive exec summary