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Mobile

Top 10 luxury branded mobile campaigns of 2011

December 30, 2011

 

By Kayla Hutzler

Luxury brands have been making leaps in the mobile marketing field this past year. However, a few brands led the way in terms of innovation and differentiation with their mobile campaigns.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Dolce & Gabbana debuts Devotion fragrance film
  3. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  4. Pratesi continues retail push with new Boston boutique
  5. Chopard, Boss, Lancôme front AR experience from Snapchat
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  8. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  9. Audi propels Santa into the future with electric sleigh
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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