Out of home
December 30, 2011
By Kayla Hutzler
New York’s yellow taxicabs offer a location-based, video advertising platform with Taxi TV that can put luxury brands in direct contact with the city’s affluent tourists and residents.
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FXcthffkITqgZc\/lLg2XH2L5Lc46Vz1UpASgUeHMOT140mK0nzjTRye30qnouSCQ105+yvthCwXKAE7mhXd0Lp6zWvyuA3dEUYbP1o5bbfoOelKJdbl1MAuobMRDpQGtWyL2mpeW29PiX9Ct5BREpt3zyH8l3QvKj\/BSBp8ri3PuhT2RbvtkYeQ5o6YW5cG5RTonD+WXa57HWXzjq8miLi1o+lp5JWhXMOVVdNnJF+qss7ZilcJY+NcOnmR8bj7Ztt\/szIBLXTL1X\/4o9ru7d9X3y7A8UxGB8\/qUTuZr+0SvbTlegKhdQsAdEkZwOMTGzIIkC8MKaCjwkJk6XVeMNDnx4bUYv9wy8Bj2F9BwW4Svc6w\/P+UF9tE7msLdUHz94rBBGomrDbs+f5USRSWzyJhTMViicCtSyBV\/AIk+iLifhmfMrFz5LoMJf7IK3g42Iit+u\/zkmVAau5KhcXxaTVvdCt3Dx5KwYu75kTmAQsAiOY06shxnf4hAJTaAVsgwPQHDe2Jhi2qSuHYS8eq5ENWZ7EOWLuxtWnM8q50cjbErpJJBEDCY1nf9UjfaW8XyCQcxcLyYTZFLQIzZFbKSXYiitWQ7C6G1uGbPtkiJzyvoiDjTjeeLkWCCNQcigI5bT2ZUp3FbEsf8TERIkNya3GA8zNTX820BqAvXjpRgVG7UwQhtwJ723SHqA1CgVWYuZYHp9SGXbs\/3k3ln\/nZY4kbdFegDDwSozrVcQkUrzQ4Xt1qrDvk9Qc6cWxpa0xYR84IXr1fzs3xeuGXjv86APA841o3cXQ9GXgZuY0H4tAaVEF2FFMtQvb1PtZpMCB2Lx3Oc3aJqcBVwJ00bZVWziTIq2N8\/HNih1vwv2Kat4mObB7gdNawtmKmomP44hBF3AbK6yyVRcocTxZQpFvZkuOADIer+\/haY4jag0kuDs+wbNYyuvbvr4UcYAmuV38+EPFI1Sj2bTP9rjmBJJHA2iLg5LL774rmJ5+Ux4TEIJB\/8Lius\/if7M0Eruxa7bxXtGlkoYd8ZCjptpJ39lMCiYhcqo63i30XqFaR7FSEOwDP7K9Frh6HbzkZTIX4OcD17PZ3eI10xSF2Ca5Zb48col2O2UknNHvjl3KFIXUx0ElJ3wqXkj77XjjkLUMFPnQnRu2sGVfBI3npILIMZLp40vkHAIWmw8ICqyLK44wD+Gnh5s5qLQrTVauDC8clstnRHa1PQyM7LvgZtSHmXzDtigaK7LlhFuqUuHoIk+XXf7CZYWVGbD\/u+tTQuzKi8Ad+R6\/JZrHmB\/\/t3mqYB8rGzV5Z\/DHSQSbZAbNqjxIcfcPbmQGTUdN4HH4+SkL0PZwdG6Nv2TnEmg5e0P\/nLVv\/RCzkRRLgdi1JMm\/DAkElpg1j6G\/kHad0RvzHrnNCPnasVOyskNAorRGlxM5a\/g9bgcWCoP1wrF+U11E4Jn7C1yo9sfY+eiUyjB+89NpNUrY6j2ejqBo6j8hIkpxen8TDVM5hLeZGOE3EO8UIaG03btvnf3VjlYgBK8vtpfTMoFQCZTTHxweewiVYw0mLHtezt0hifhUQiWde22qO9cjXwTR\/1GNifQob1sTDshzEQhqREcatmhtkG5RvavAxYwJJvzPd9mav7Ipnwh2UZOju1JSUwzVb3heytjY42iwqAoSyjfZtUg8ZUkqAWAOn7wL73xcBNyJaeWm6qr2zXgxTzXOHPgXR0b6gAFPOEz\/3uW9BIaVayHPmiKmkY+TMw9r0gRjn9DN0oYsTjqm9o0ovaIp7zt4HW0JBGX5+rFgrWKCpUAUai2hp4Al0501+8mYsYgv99SiVv11pI6rZs+t9qmdlw7pQbdE47do8lsmuGhsGQTRzoZevVM3yMOzrw8lpwATeP3\/HYm6DxWZSwFNZ4T5Ct8ewcqTxNpoyCAEQmUsbe8F2YhabkOsG+UkDge3ywokZnAoVY710EhjjHcMmk3gN4Tj3eavHwbBNEXC1V2z75lAQSHM0U81lKOrUcuazDVwMIuUWu3Fodk6iyLDC+84HLw9xdw7VGF62fr8nPQGZ5AfdqzyD0hK\/GnhiKsYWb07uYCQy1Do3B8Uye4XzAUO0xEITwWFDzPjdsfnoyClDA\/IKTIkOil\/iJs0sYvPcDp31jwmFE6ikkkqNgbWZXB8WjzYrvtfkik4UP0O3uF0i9N5iI6uUukDv3jZjUoVjdXCS8gcdcFDF8r8SdIyLMwXPfj8puGHZDrSJRP\/gDGbFvpw0ddsobuXiKikIx6JT\/nekxVA+9bs3iQ5Wjl+rH4jYJyYILFT8g9lBltcSC4i37HPKIQ52ElwPWT4DU+IFlOvfSnu+3mtQTjjBhLdv6cOb\/CTv1HMGPbm9aybjClsi4pUwKhs9bAsJicDRXNhsYKbmDkB\/LyCEgJSMYOJ6YSBjc5pNjxBnibRTz8lhmgjezQUTtpWdbZTzJz0kqAd2YzA8McL4aRQm7dqJQlscCYwA4+q\/k3b696Oi125Om38f3I80J0k2aLx2XpoiwMPG9PrnUa+uNO3g\/0yuj7RnU7ncqR7R00pl4EP4J\/A6ocn2mTfKtSFdDTAhworEyo15z6Gqgpff89SgOdULVkT3WB6s5qYsDynIm9j9ifmQN65avnTPmln1M1V0p0e3YwlN2cZxw8z+AGUyNd\/qGYl\/ef9dwQbf6rz2gAqEH1w8QeL274s4pd+FMS2Sr\/pF3XGqdoZ5IXskfrM7JZCyUXJ70zoQIGb5yQpQxPBiAPGFRzkOXPOIPfEAffwApJL4A6SQgvyE\/DpIo1ByMkw7H\/NrsFnhvqmv9fYrLtW0f1LPqgCre33WjOFGVKvDTMJX1dAeXI4GqUD5Wr7L12LoRwcq4a3zlHUKewPtqgfIrzsB18MBIFz0wDs4cg1gSynr2H\/+0NIiUMzvBGE3Wy11WyPFRtoWlMlfZaEmKUIU9hZTa4J4ova1Kctfwfkfbv7loXom4r5eJ6GJUl1psUudn4DhW6opwfchsIorv3XMaA0hpU9JCaB4NE33K4oukeCYZhzMM9l4qb+yVxBc2LFYmzMu0mt9ErQOK6N9PsgALeZ7ijNueesPSc78ep7gczzqy2j\/0P6a+aNyodCanPnvR7T3Co7YuEMfRaaVqMan2PQFyxEg54HkQ+IRkSheyE77pUe50+WgNIEx95toisgeYwXysoFfFWWwH+npojTmImdW9KacbB0dGvaWKDC8RBw1+GZaq64sxwwWnwRWOnP1OqaBOM8\/NURbTKWYOqSg0uczruG7ZnCo8dJI4J0WEtfyqe\/nP\/Zpa4RvwttANRRXWvK51K2e1z9FpOlJozrlNTGcIu4KS\/jZt4qe4VoBxTvcZ0P3d4huq+qtnbRTTz1\/V8N0WlQd9ACsCbCdV1fS3Twm0jKHzk5krsDwk3PfXiEZ+U8k9YlGcPdK8ZVWS54ZR0AR7Skh6mGKlD6iblUVyBwtMoOMIstRBD2uGTzcqTuqUlk6jdiFiRtfsDkSyOjv8Rf6lqBeAFm5uIH6hIp13j6NKJJhaNGWrUtjWcIGc3HZwP4bbU8IzRsrxmYDY9E10O859nSNO1p6ongqrQQUR78hEme5TyiwpXXSsIe7LIY5Dirnq51RLvzs8u8VZTHiWgUmRmEVwalw9q43aFyKYFXrAoPOYRCOP6DvPlRgJBC8oFTIJ3OUTdQMfBE1yeURrJn+LG2kO4v4km0cluHKmf3vM8wxm7g7MHl5u7mXj2PoGg0vwWwm0SA43dPYx0gAGUJ8R1U2lAdwTS15LkgKconZ1bZ+xUKZOo3KMBbZu6ZiRYb1T16RFFYsSrDJspTp6bu9KUQnUIHMolLLHYDh\/AxEV7gxtS9zYH9xrLdUeDhdnSHKK4dQRI\/kGZ302uV78PZCmZU3I3JEqrlXZHPyba3WvNJbQxGHX2UR09K7qRQ7xxpkgGWB+2nb7h3D+t8j\/i4xjzprH9gEqb6OxB0Q6JT6YXKJ5ALlmDINNwx5icnhHw7mFJOiTZN05DobUxvScHRt37ZlQA455LLTTuZRd7t4jKZ7olEHbXCEMllNiuAYOtmxreFh3JlkXvtz\/Abuw==","iv":"b9476c9ed30feae80ae4868f8a887100","s":"2cffeef3f642567f"}
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