Mobile
April 27, 2011
By Rachel Lamb
As an alternative from a branded application, some marketers prefer to add an optimized site to round out their mobile strategy because it is cross-platform and is a no-brainer way for brands to literally be at customers’ fingertips.
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","iv":"1d75fe69e05e6f78fe5566f964bbea10","s":"8c1149149035fb86"}
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