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Marketing

Top 10 multichannel efforts of Q4 2018

December 27, 2018

Chanel continues to incorporate digital tactics to in-store experiences. Image credit: Chanel

 

By Staff reports

Luxury brands' campaigns today are rarely centered on a single channel as they work to reach consumers who are adept at constantly using multiple platforms.

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  1. China to take largest global tourism market title by 2032: Accor, McKinsey
  2. Guerlain transports fans to Calabria as limited-edition fragrances front latest campaign
  3. Hermès is betting on beauty expansion
  4. 60pc of consumers cite clarity on natural, lab-grown diamond differences after in-store visit: report
  5. Lamborghini, Stella McCartney, Zegna, GDP and China
  6. Frequent flyers, international buyers expressing interest in investing stateside: Coldwell Banker
  7. Stella McCartney debuts world-first garment made from innovative reflective material
  8. Dolce & Gabbana partners with Bialetti to celebrate Italian coffee
  9. Zegna keeps in step with sustainability goals in latest outdoor collection
  10. 'Valentino Unboxing' upends retail model with 'phygital' activation
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Lamborghini, Stella McCartney, Zegna, GDP and China