Marketing
December 27, 2018
Chanel continues to incorporate digital tactics to in-store experiences. Image credit: Chanel
By Staff reports
Luxury brands' campaigns today are rarely centered on a single channel as they work to reach consumers who are adept at constantly using multiple platforms.
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","iv":"a430028ae1c191449ea99c9160f46a57","s":"8de57d9e7d7acb31"}
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