Blog
December 24, 2015
Saks Fifth Avenue Winter Palace illustration
By Forrest Cardamenis
This holiday season, luxury brands hoped to make deeper impressions by letting consumers interact and discover rather than simply push products.
{"ct":"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","iv":"375f4de8ad8ba38b51494722cf844a9b","s":"1fe8a0b704f19f0f"}
Share your thoughts. Click here