Blog
December 24, 2015
Saks Fifth Avenue Winter Palace illustration
By Forrest Cardamenis
This holiday season, luxury brands hoped to make deeper impressions by letting consumers interact and discover rather than simply push products.
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","iv":"d88a68f0809e33d93b7844300fb544ce","s":"10006895ad78cffc"}
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