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March 7, 2026
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  4. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
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  6. Pomellato launches International Women’s Day 2026 initiative
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Blog

Top 5 brand holiday efforts of 2015

December 24, 2015

Saks Fifth Avenue Winter Palace illustration Saks Fifth Avenue Winter Palace illustration

 

By Forrest Cardamenis

This holiday season, luxury brands hoped to make deeper impressions by letting consumers interact and discover rather than simply push products.

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  1. BMW returns to BNP Paribas Open with exclusive closed-room model preview
  2. St. John Knits promotes Mandy West to CEO
  3. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  4. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  5. Armani Beauty appoints actor Keith Powers as global fragrance ambassador
  6. Pomellato launches International Women’s Day 2026 initiative
  7. Armani opens up about beauty values with Tessa Thompson
  8. Missoni family strikes private equity deal, sells remaining stake in business
  9. Half of all retailers will implement AI tactics in next 3 years: BRP
  10. Armani names Tessa Thompson as newest ambassador
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