Blog
June 5, 2017
A still from Cao Fei's accompanying short film. Image credits: BMW
By Staff reports
By embracing the toolkit provided by technology, luxury marketers have developed innovative efforts that demonstrate brand savoir-faire.
{"ct":"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","iv":"b2e023cd81aa169956157a1322fdb90f","s":"4edc423b34a7508f"}
Share your thoughts. Click here