Marketing
October 23, 2017
Adwoa Aboah for John Hardy's "Made for Legends" campaign. Image courtesy of John Hardy, photo by Luis Ruiz
By Brielle Jaekel
While the multitude of platforms has been at the forefront of marketing with luxury brands, content took the reigns last week with luxury brands taking on unique ideas with their branding material.
{"ct":"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","iv":"5357f44d1acbf1511cd0ba47d5e0b1b9","s":"32cfd4723f85f1fd"}
Share your thoughts. Click here