Blog
June 22, 2015
Hermès' kawaii effort
By Nancy Buckley
Technological advances and nostalgia ran deep in recent luxury marketing campaigns.
{"ct":"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","iv":"2f18f5611498ae2d1e5ae09f01b1742e","s":"e6bf4d06cdc0dae4"}
Share your thoughts. Click here