Blog
June 22, 2015
Hermès' kawaii effort
By Nancy Buckley
Technological advances and nostalgia ran deep in recent luxury marketing campaigns.
{"ct":"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","iv":"13e026065635319cd2e2dc94eb52c898","s":"80fd8b940f2f17b3"}
Share your thoughts. Click here