Marketing
December 22, 2017
2017's holiday efforts focused on substance over style. Image courtesy of Swarovski
By Staff reports
With Christmas just days away, brands are making their last push for holiday relevance with a number of intricate campaigns focused on getting customers engaged on every channel and across devices.
{"ct":"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","iv":"77a9f12fa81a0a4484ce1ed4525f47ff","s":"f52ba6edf21b69d8"}
Share your thoughts. Click here