Blog
March 9, 2015
Johnnie Walker smart bottle prototype
By Jen King
Brands sought out different mediums, from traditional print to mobile integrated sensors, to communicate with consumers for an immersive experience.
{"ct":"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","iv":"42b7fcbb4019fade54b61bb1cacacca0","s":"1fbbe01221405f49"}
Share your thoughts. Click here