Blog
March 9, 2015
Johnnie Walker smart bottle prototype
By Jen King
Brands sought out different mediums, from traditional print to mobile integrated sensors, to communicate with consumers for an immersive experience.
{"ct":"C4KdGrTZQmqD\/p9ZnfBg1qKgnNKVSEwqdLwR9CR9yFxx5YwM9Gdp7KSR5Qtd9YjDyWKX98C1Oo85ZaU9+tYy\/CrDZ8r\/uOtN\/8TxQXT9SG6sNO7HyChfg5a+rGRnogeAhWbjGSrgMXkbrVoG7BexcAb3HUtl6FZNNxkbumtvpFQ5enFv02DJwfzlXJXm5XuOobokXznjr+c2Aqu\/GGw+tze6Y76MHDy\/WWzOz8aYrPaiSS0EWG3RYkrzfJTXFsfN7kt7BjyJcIicT6Q7FYvt3ucgWxdE5Z0ywzde+y5S1w7uxBBs5QNDE2UpZxDk6oQO23E2MOu389Uv16mE8D5bboSHPz43If6NKB+7z8ERPsu9eO5lLFlUIyo09kfsCx+I7MEQhSZwm09\/UXZgQsIFHxTbhPYEXw3\/WdWCx53m\/TkikGCF\/4ZvtlYBw22\/fE0JZA6e4u+sxop5Lf0dxNWkGN4I8BLpzkBjZV0DHEFtw+jkIi5lA6ZBCvIJiRDvJJn3Ud7s3zK0BvEckV3MYqTPuJ5NogdUGgTm4zqrRLS1BjwBIuOlHy4zmJIN94IEt8hougc5tUbQ2TTtZsJjQOOjkb3rGKJ5+Osv9Y4vftEmH4JHSWdwUzhxHLI2y22w8vk76M3l0ZlfMaYJAIAg07K0SF30gwAwsqg8NCtpRWtCgF5Iu52pYeKr2Xwauhbv01k3783UUXYsikn6FxcftXVcCf9eI3BZw8PnIp+qpPWTuoquyzL43A3ww0GVt+qx3UyDx\/eifKyn0Gh68XJB\/eloH1fIS79T4gr4tiEVj00BRC\/xxovLqbpInEzw+0If7rkhv7FnCLXkKBM9cLmOEvjbVzMWHhaKFsMaZKioxKaGH6xqveBTo6wc3b9zTKSfeVRed1pxY\/O824AxoTIzQYu+sCM0cIWkFOk+moLWD6cUhEezNPqUruYZjQtb68BiCTueh\/yD8EwpHBBAjFRZQzGs8Fhf4ZJ+0hf6cU0ijx88nDiIqgZqrXxpxgIKZaA7M16cpbWgad7RA3B3rckvpfs7I5bLwGtCFTUnO4CmwX7o5Yx8YTf5InZJsy20BQbuY2KPGTB\/lvWji7lKk6O6TBIj\/mLuFEwmEym0T8\/DouKiLMwdWGs4iJ7DHwd33fUx810b4GCNOItfzYUk7YjTf2bo9eF2vF84\/KLPJZpXxMMk7Rz\/9hD94nOOJGnnf9gmuulTgI8Wu77Jn60mCIh3ueNCHd6SUaOvsmxkk1K48n+ZbwS9cKKnoeoThurajRt4NeFg+d3c91eKVJwuEmYQ1XOec8bJ0Rx88jl+gmfidBQ+llkjGWcLZP2xNCg1gVVtMXpqnrlfWN0oP0RFbqMEpFWlMxh1WgLJXl4ma0Sm2NOms3soAt\/Bu3w\/SlaYgk37AmZgk6R0chaDg6y5EkOAa0VX7hDAG9L\/QmPxTNYXbRCd3J\/dQrY4mmED8pxikpOTUQesOSr5I5VNFE7C5\/xTrOuJcWQzfZ3FnEXJYsPRhdHd8KxJ6DaEWJHRQvW1szDZTJwo8Pf93CdQMWxokBZUVXZ9z10nEqXqBXzMP5++kZivJh+WNuJCAcBcUJSvbfSRBlrPX6zJoTVVYtEgXlWB3zmoP46IO4An\/x\/HQDUYOMWJANGoszu+SeDUcIrgGu7vHhNFrPAAQz8c9JUiQzIFG4ICA2EgGvOTJasPI5Oj3EAO85C5WoZd0E77221xS5vR+9lrZpmSKLfDRr3zsk76ypwCbB4bX9\/VBYhP5YXUaAv9+cA4uarb+iOcceqhghL+iqMJM8GEQ9lhwdM9uxy+NLwcQ0nD1ZVDvyFjRa0kkJdAV8PSgZee7yaIACdVfDWsy52jFQBbsb077Jq7K43pPZALby2fzZz0YFptCIdi9DejDA18lRqvFWBAvPZXrfA8t4Vnd1TxdHSMHDWWhpnV0YLAO7q084GrSGtr2N2piOExIkCQTxzpw0RWMSzGHSFErCYfoCUV76pYGE7Pjrucv8JfAHckWHMqaEWtpPT0HDbIkQQNuJ++5sg\/srBrvTjYS9YyNpMnLUl4vHuSfLdDd1j1VLn+V9zTWrMg1MEZ2KSFwIifhaTRySDPp5\/b5SOoPhlKz3K2Q5FOrSirsWYhzMeIcGR1j0X8sAJ5al\/Rfc7jkp6D3B9BMDzky6bS123K2fvwrV07ZUXI88mMWvLmoAACOzbFW9vJkTDoFFXjmAVPb0Cf6tVqrYF7I0gIXuOEWZrtEd6zpuwHqL14+f5seGf+z55NYqURWXyGyHqValI7uYiQE1\/7Szsnzde+U0Ya6JGmpaGEvqDyf2aTL8FlBLHos0NyvxQZm0Gmj7TZLNnwRGc4hIPBM4ZgjHImuG5\/NojwWOkNll7M2RLna0eVWOQzFw4SjlkpSAEOKoRNomvIdC1sBl8INp1A5nGOoRfKHBoMnCWtz9GDeIpD5VRAW8Z3+yLGB+6MymtRXuaCspG4Z7wnopK0Ay5Kt6Ym\/IXWFaHY2kcSFFUJnaIASkS9oTaHQhsJc9ujWkznMGjr1Yd1prh6GS9+H7\/RbXm10KhL6cQ3m2kDOGJHYmyTD7BH98CfNT0Iq4M6+o5xwv41KTTiHHTw8L6bspu5vTsZMhBhnhbfU\/8Fnbaw3XJoIfVmUTv77tOX6ph05B8XUeX5VzJwn2csguzPnEYVmNIA8H7eqiJE1yzgXLbQRzkOxm\/pszyU1SeVzLqdkSF9hGWInkm+cu+e\/+sih+wKXf8FoWB8NK3mA\/osxUubObYGjEK53M1svPeQoH9BtRAMIb1fvLDZmCH875MCqd4vtYT3sdRT908cYgNo91KwIRmOvj6wMEcgkGJRkAk5kWwCAbcXKBHmOjDc37pZSYonOZr0mwjCPE5yHgBY35we+3IeKtSFtBijS2OqgNqn4uCNaq\/e908PpCvuo68hHYlbN9BeotdkXSwyEwdU452aJsReGI74h+k5i8FvLRhjgR1+S6uI0dGS7kcpYpXB3flviUetbHJwoeyMP2YNW4mkLBv+nSkPJa36IMgzwFsfQ2iG20JDCuOBxyC2qKPU9GC5Voxvv1ymIqeNq5tZkpx0W8nN7RZRUDtFjrBtGuO\/UScmRF\/diCAoIzYDiNvlrIvn1QhuTR1w47Qo33maRmXg9qDW8xQidwllrC1pqiQwPRR3RvtcfEfM9oFoWWEsLmRjjXlXrOpeQL0HKFMNGgymfCNo7hZawdm0\/FcuAKwNZw\/5r5dag4rjVq7EfMuk7kSynOjHyE8OxjIFkfOdrzD94\/ttiFhkzFv3GAZx1KYTul7E0fxk7DYSth2gkv\/YbbkhC4Dhe7hJW\/m5FkemTfe\/QAErw9ccTzS7h2KHHKlaMsv1evA4DbqZv0JstsEvfUN4X8qUO4XrlFcrplChJQ1\/Cq1rqHyM7KuT+EZsN1DCJJzqynW14lB+ILQ3OzSCaVP3WT\/LlEjUDAnmB2l44PSKYpxPX3aOfVm\/oUvUFjorOmBIac0hBv\/BSnyHE\/t4gSFmQphMiH6boif+wVfRfQnNhZyNR4N1iYeaWS7H3SsuQQzqPUDfEr8Q5s\/E8pBjPUyEi28Oxr4zwO7AwqQhlnluNJBlJpzGTUKS5vAC4xRP18qfFWQCJzZ4atiIotJyGHrx7h83spqSXBNf2\/r6H7YLTNChVKvKDREG\/z5X7DiPrEC5EvTLUeTbhgXRTFyqsVoagT0n32kedw7QsUELxmPx3cJM0UUxa8MhNmr7ExwTHSfCC8rQ0JB10Jrorc31I2fyqGRqCy4yIsSv3Pptc+i6uC\/zSfNTacegfuVApfMBkN1ZRQKzplOOJGcZqiK+roIokmmBiuMwL1WPrOsjIRN93y1XxjcSJcXeA1GQjyKlC8b46ShxV+q+jpC7Zceqq+gtKIes+7lc0oWIlqExTvPFsS6Yl7j3uyj0Sj72U0RVFGEW7TD\/eldaODTLOnxPikLsuTcA2jGPA7locSW2xR9BfIa\/X7vY7jYSdlHuJxgDWcCSkva4Qx8bPnjk2mh6CJLz+QEQyYEECGBP7vZuYJWEbTrBP7YcHqsUwU9umtC8I8drTX+7PochExjp9\/toZMiHY3g3mc\/r6\/OEwoIz6VPsLgv0ONs1PX\/Tt4CFJ0J5YPL+SXwZmEvW5D1j36P+X4JqWqjBOrKjxGHnQPVIUzhJKHZ6zQfvc+GZJGlRnLorxr9q1d\/eIVzXsffTJiZ3t6KiOIO8gD8QpVqKYEWhAB2C+iM1D9KvmOn3on7po4ZE51fy\/DVnbB1ZIDizTFscgvuLjU2mZVPVMNe+Ufa\/57TmwMZsF0X0EqwZCK6XeG\/v\/Fg2c9pRG8\/TAdGIOMPNO2UnqaiUnFd5Dw39OYoBcrQ0gUB13E\/TZ34nj8A3UJvxymaWnvylLJSnvj601LKsqcf4A71Pz2xsR\/WrhCXWfflHj7bl0DBDKViAjRGrfoen4\/sFYbohv\/bfIYuABx+e9dKyiKI8XR4RN2e5F6tKMDd6aPR0DnEDlXuxvO+meTCw6dAO38txKqFTceACchcR5v9l6NS2zIGXIlhKmEbqXz4aYPmzVoqhoR960w7yhOJfj\/MejQKotp5IWSLtcUXHtAggFrMY8AXuJHJckPzEGqnPL8HJ0loDzvZ0iX8R5UNKU+QLGXuXve3NRhFkgdRzvT\/8rDC4x1njE6SNgqRVDh+x1kf6WmwzFdEwxvCrOHYObObyQEZEHYiOP1ZPDmvplaPKsVxnmyViP7c4+U0AOLjnP+ostzyhhwaOn3BKVOQPoedr5bAhZpAVb+VDW98KaoyPPISVEzWRNffUwy2A2vvqAtUWQ4yL3TlX7+GbGYYRJeaGeaMS9mqOxflydr5Fz\/KOcWXq7MHwMq9DzZEDnrP2kHM1Le6mvxRNGDnnz3vN6Vc\/r7QT9xq5uSg1AuFYvc+Ziv6viOoDEU12uC8xmq1ayCCpqNoihlqe4nao4Ces9dmQ8U94fQaFjzKYq52eSqirNOMON4utNBY4yWHe2ngZ2d4cZWcERIDSp4FdP5A\/w7MdN\/SlHkTwkbj3Wbz7VVuRy3b+I8ip0uJrWnN+BbrHWJmYAqLUQ01DN91pXdTbXB1o5+ZLEYRlUed61hBpkCgW8FCXuut84tpQBdGFZ\/y0hw6ZSZNiUAzOTPL70KxQvFMvWkpvTuo2utWD2Zb0nWrJNeVTLEiyiro9GIHrEdznUiyq9zmi6mQQ\/1IApMM5M+tnDXPGYA3Bjfqc\/72ew8YIhpRd+zaqxeZryu8VW2q1lWqyOx8V2kcCbUrQo7\/BBFA5aJkhOPMDvOgQEmhzrPhtUWbHj5TTDhW+pECKrdzpXcZRDoAQCMOlTxfKw+T1h0VE6brtwXk+0K\/3LjRo37aD9vGEFbgs2BfBxwZZOk2wvUp+xprI7hxSKc8Sidi2oQOUGSlp52iT0YhGAlfCFIhW\/ZnFBRQfTw7u2w6BBoDjOfMd6vjZoOTPZqMrsJpWihJrIBZZwDqz3xwXMvsfIgZ1iYWAkdBX+lcIdPJExlUfoYW2rmy\/tv1kQgXc4DHxkNqbIP8hE\/\/\/4g+Yef1um\/eXw0MEyIE+fQavXXpbWmMTwirSHzXHgXCbOZ8oTg3kg9Dn7d3d++PLko5RjCVJIuwkL2FC8IKeippxk8+Hv6bI\/kJHuvpUf8r\/YGbbCY9EJ4+Y+629TDjjcA9iY57VaSs7o14THqRbvY3+jiM4ppiuv4vvz293gzEgl1W5f8xTeUn35qZ\/a+zK4IciVlXvhpCur9nDJTu4SWo3cizsrafcWKHt0nRmAQSKbuM\/zvfzkn+lm+38TJ\/XVEOCQwii+y2+riZcs+ja6wAbItneANjdchGsh488PsVG2\/\/PQvdfb5lS5bYLF8nSJhn2O\/BK7W1UuJlFfnySB+AzaGqP3R47jCZSjuE\/0NMDiqmrMa5VVKc8X3pPV0jCISVgqt+S9YKkhzdlZEZAb5UJHTvpm4D4alEzmKRr4qj4E+uw6UtzkUT546P2Dy\/yrcQwKw5g2Rxl682K0krmZADN1HGIuhPGdXQ0sllJHwof4skEPrcCURg98a5e2U\/AAAd\/VfNzZeTNwQ5+Rjtgy5FF7KqmF1ps5JxooAlldTMcV9npC9Df3dGU1dHbqiMEo0DL8L9ewufu3I27UrCIfRaQIU+GwI98qPKX9e5RFYQ2gC8ISq0Gvc57HYFuwC\/qcX4aN4H8BATMbDzzZYrmLoC7u9f1fHeHPvstkHzbId\/hnSmvTFMqOel0QWS0b+dKdb1AMUaYdvgFCPjNTOVML+ksCCGGk4bCiaG1exWC1pOAo\/E9vZsL4L3K1b4BUxf+bCo=","iv":"0e5bb05ef70453f19d69a676473c7faa","s":"7ebecf20a640302d"}
Share your thoughts. Click here