A survey of 100,000 online shoppers by Bizrate Insights shows that, despite gains made in the mobile user experience, consumers are still frustrated by the need to pinch and zoom, slow load times and inconsistent product availability, suggesting retailers still have a ways to go when it comes to building better mobile sites and applications.
Mobile traffic and shopping continues to grow at a brisk rate, with retailers big and small focusing on reimagining the digital shopping experience to optimize it for smartphones’ small screens. However, when shoppers were queried about their biggest complaints about shopping mobile devices, their answers suggest that retailers have not advanced mobile experiences as far as consumers would like.
{"ct":"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","iv":"6ca5db9f1581bceb0a7af3c1ee9a173c","s":"4b1003ffd390c628"}