Luxury Daily
The authority in luxury news.
Dec. 26, 2025
  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior, Rizzoli to release book on Lady Art project
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  6. Dior dives into French Riviera with escapist fragrance
  7. Veuve Clicquot debuts après-ski activations
  8. Brioni launches anniversary capsule at Bergdorf Goodman
  9. Gucci studies connection in spring/summer 2025 campaign
  10. Louis Vuitton introduces Visionary Journeys Seoul
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Arts and entertainment

Top Gun: Maverick becomes action-packed outlet for luxury brands

May 10, 2022

IWC Schaffhausen ambassador Glen Powell stars in the new Top Gun film. Image credit: IWC Schaffhausen

 

By Katie Tamola

With the long-awaited Top Gun: Maverick arriving in the theaters later this month, luxury brands are leveraging the upcoming blockbuster for a boost in consumer engagement.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior, Rizzoli to release book on Lady Art project
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  6. Dior dives into French Riviera with escapist fragrance
  7. Veuve Clicquot debuts après-ski activations
  8. Brioni launches anniversary capsule at Bergdorf Goodman
  9. Gucci studies connection in spring/summer 2025 campaign
  10. Louis Vuitton introduces Visionary Journeys Seoul
VIDEOS
More Videos

MORE IN Arts and entertainment
Dior, Rizzoli to release book on Lady Art project
Ruinart reveals annual Carte Blanche creative collaboration
Legendary architect Frank Gehry dies at 96
Luxury automakers reveal new concepts, activations at Art Basel Miami
Presenting bespoke models, Bentley tributes ‘Dutch Masters’
Dior’s ‘Lady Art’ project turns 10



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!