Marketing
December 21, 2023
French fashion house Louis Vuitton is reimagining a classic with Barbadian singer and businesswoman Rihanna. Image courtesy of Louis Vuitton
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"d0f628b3e650207d67c532fd3bd97918","s":"5833b00b9b5d8ce2"}
Share your thoughts. Click here