Marketing
December 21, 2023
French fashion house Louis Vuitton is reimagining a classic with Barbadian singer and businesswoman Rihanna. Image courtesy of Louis Vuitton
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"2ad5b72c44d146b5e1eaca1a2888b538","s":"c1686367959f0071"}
Share your thoughts. Click here