Marketing
December 21, 2023
French fashion house Louis Vuitton is reimagining a classic with Barbadian singer and businesswoman Rihanna. Image courtesy of Louis Vuitton
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"7a0530399d6d93f1143c0ff3c4ba63a6","s":"3fcf0718d7571e50"}
Share your thoughts. Click here