Marketing
December 21, 2023
French fashion house Louis Vuitton is reimagining a classic with Barbadian singer and businesswoman Rihanna. Image courtesy of Louis Vuitton
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"SbOyAQUrmWFJEQkDldkXcIm89FqHUkBl6yXoWLALrtHKZURsiBkHSA1zyRpBZe0Xw3Cpe5HNRV383frpXSWVNrJbJDCvm55uZd59ELz9DEMM8UGV8ND1hrvohZ7gKNvqd8ija25csf7MOB1tm2Aacp0jzIVQLoYUfaA3o99Hf7iICm04Hf8d3QYV0DMbcRQlF9bGqeWPlmPgE46VbCNkQnc0A6B\/mMAxWM9sXEo9qIxi6UcqS2i3vQ6CWTRjMKpGSQ6cYTJlHO0UpU+TIL7Nwyf7g0vEpuLOjcxcDwD\/hIfhNYeSwrCJKwYrgsbW2VZHYXRROa4LtNnZ8wq2J5xDv2+JE0CjWyaS0MnIY52Hyq1udJjrpdQc9UH93FVsiPDCHndrXVEodzlvBlleQUjXr1W3WRfdxvBojguyuIJa9+HHu4ETo8rIuyAKG9gAJfx+JhNPYk\/paZ3slC4dV+fVkIbwEmqpXgjm5vOqC6H8Y\/C9oCooEza1rVBEyqkoSWO0RzOGBMLHpMI3tXIY1FpND0CORWs7n6HUq4Bi+QZaiqHFNo4KA2sKCb4tfrOLBlwQLnPxnd6+8krbBp2R2K6dC479gB+f1lDxRavHFuamMyFmoVbMVGbR32sFPCO72zaIsOCuYA+0vnsqcXP3rsQWv7PvRdB3sV+j\/5xUWhXLgUKuE9Wc4krzYzjsPTxjcaCyLst8lc29\/kOjlkeXpi7oAzK9\/mTSEnweJwucc9DUfmx7qkp2Zc+4yRcgjhxbKPS1Ggu+cqfqoE+JYJ95i0\/P8W4ovCJ1EGOQq\/sk+pEgqHG5D5lIWhgj9N4H5rGJzkdLFbsfMfNC+psu3MDRHM54z613jCnf4ZpwG5+CYvnvl56b7q7\/iyLEj\/mwG10Aeg7EbLbv\/KlTq5qkzMH5TWmh6eSBvu4RvTXHiMVw3ij65Px9t\/K6OkSFFkMSn1WfyWFiMx7\/KV2EouhxTB4wi7f7TboQ6Q1HV6IDBOCCQtW92\/ruG6Kf8RuiQJthKeA5\/x9clcc6cPYQJTs4Qh7Q1vNUf7kaaMKf6aigac9lCV2KlbkI4MFPhHwqBZvKRlgB+zFTsz\/64wjHl+dswZAsTqvsq7aDxiq7HX02Wzr6kjOu+070kZAJCtogwvZ\/bJ2obZs1rISxYOJz6xAkLS51Ovy6kEhlM5DF2o4wAyCtchumQQ8ieMWkKp7VW6f9gS2X3Z\/Hs9j8OzngdwP\/\/1jgAfnIV+oVeMznuvUR+Dvm9vsQQCoKOngaYqo4qi9cV0\/jP7j\/xfYVojCP\/8cT7HbR3NjyX0u\/aEaMzRee1K0od\/Hs3C0aZHWp8ig\/r0l40Xs\/\/4ZINZkho6DXUuxBrnkv3lgJnSZvmrIAXScanAkilvi7KvUpnZalbK8+j6g4roOPlaqgOBdClCPBb9Hh9kX4Yd3e5cfj9XmgBdjQzrFtId67DSZyhgN+IaxAMOn9d5zU3kD5VbNKR0zlGyax2uDRH+ia7A1tqxyKEEubDqcR9l8XTicvdGFLfwaTnv91YyVeDUVBwYLPr0jgLi0zeQDf8qedmP7PUEgYMHJxduzu+H++d3JBxKdeZEe33T3mZeLc6LbYlS08fWEeE9gY11AMZzJvo4j\/n2zbRNklGQ2dhUCYoKQv0aAC9TsypHzzXkf5jtEOetoC4X0WT95m80NfLkHA4L\/RakebvV93KOBAk1P+I5eKd9B8XDK5yqA3dQBHOhZFwnHdsDtcNN6TROc6lQD1D+3RQSKPcvTthfAgMzCSRdUxjhYlNMZyogvT1R0Uv+OGTkEQjpoW8dge6efn+xYrStw3D0RtQ4aZSa2jyQBvFlJJggb10nApFIVrhM4+TKXj1JrdCcj2dcgZIHfffnkdzFgwy8js6LIGJrizVCQuZmDxjHF0Lc8Ar\/w9D9NAUbeQHNkfvnibYK6oR1uFCX8xHROyrTIt4a8DMjoh3P84UQvspzDf1xCtDOOQAMUmwj7wfvDOfBMQfN3QNSKvuy2hdisBn0PVijSkuxJrnlRr030Hs4CcU1XXtwivfzQynMbWj262r9bI3uo22u5V\/PxLuJTCoIfyaJIMz+1V8+eR0UEP\/f3dDw\/2+Pfl70VoCYl25joE5fuBK8vfwfYf8PYHhMTBQgahdPBdOZ6DxifiERm0VsQw88mHWGSSo8+azvH7IPeSXo+5HA+3JwyZ1wJUlE9MRgHoQvykavL2ei7rMfi\/0YmMZKqhFzc2iRB2t2bCIW4CBKFEevXcu1Nj1b4+4x2ufjhO+JNs\/lODtkNDCfdjZsW3dqwR1PjLUNdWqqtcu5Al3V5daSm+Yi9Dy0kMSjhSzv+lXy5zmJH9lRt9JIwbTY7KEN5BEbv\/plrWTSOd6ashF3lnX6rQeAPnkH8\/MYSp0mt+qXZc4Y86qD5RjrdpbDDfTKnWPVhMs2Qej52dxGJzPWcVke8hAU5764uh+gPc38nGqD4J4PnQoWASrHSmj3mIzCmlEXu3P1v2VT04gqSYdktSAg2cZxb4N7kCBFlb1XAgYKPVO\/6Gcfk\/8Y+Y08uRBFmT4I1cAvA56n1ZznEICMcGbSukB5WFr56FMOJRI11oHJ13KXdpGNhTNGr7JcXFUtYVoOxUv\/Y\/cODMRnF\/2ipji1lfCj\/Bz4MT2JWvYH4s7b59nAkPc7FsGEPjKRS+YzsHyp7c2bGmKcT5f41gCAUqn7mA7ps73iyzAW5LDr8Raxf8jWHHNbzHZvCH1LSnqCepkOSC4CCW78Hffexww9tPVCTsC1vn12U6xLiu9EpUmoGudJQ1m8j7lKnFkKH7UkVpANfQhjXlk+1nMyLD3c9fYYwY8xHZeRwRdw4bguQHpHESnp+TONZtd+YgSZ72WkgYbSySeRaupNj8qhe8Ai0DQGD\/z8WPo24j0yK5XoGY2hdq+fPhvmkC57dsccqBi220NRB0FTHYneJ+Exu1JcBqspgwnFIgW0aF6EwAx8ryY6lkmIiNFgPKzswv1Ic0AYCO2gdSWHvag4a0Qj7+5TolMcbogLNPDQN6HY5\/tMz+WkE8GFTY\/etYVkXzzXA5ucxa\/ZacwB0WapCkbEUiTJ64dFw5oF1J7oekJReBLIqIPo0ebOFrsu08rXj1JR1GXeQIJH3uEzi\/ya2lw3nVUOR7dPr6xywGan+71oB1Bp2adbST3fgUM9bqUTvlVsE7LqOgJMJbPHREtKOo+t\/TGiE+V8+sIE2qD6ZtqO2qlGJuKqJiWTGUKCv1ORtUrPnhCdZnIBJLB+ZQGBr6rcADLLvB52w74Oj4x814Or7uMz5wstI0XZB9kiEfXFYg8ot4q4EqL7xE6K+X3VP21H3llj0N87j8ZRPdKQ3fq87G62Ju2O0bRjHRTGcSE\/UDRq0ZV6nBlugXoKtKgJZJoZ3iqRLHNDqeiwLy2JHZVVZrJPM7U7fpKjhSQXu6nKp10FwyGFh3cg6qD6S++xCX77\/UzKwJKPbO6coDSW4EqCM1CzU89eA4YNcKx3syP7ZDaLtK8nqfRJJ5cpynk57bRSbQjWAjJfJtTznm5nexxMYRoRIBxpS3NlcxwMFtiXhoOTE6b+48p\/aT8CGgpIq8lLFr7jBNK9J8GmuI6Qa1cZefYhWGTLIoJvJm0fK9qoRV6d2Cq7tEvip5Fc4X88+scstNPM6f1UfNI00VNBCd07ZzUxNIoZ2LoEEKH080bhQ5wvVP0nbwXnkaOp14ej7MsJ1Go2CrcV+NzpeCp125GFZP73P5iBZflmZSUYadHbUUoiw1Glg8T29CFOqKD45E8oqtS468Ri91Hb9Gp5CwzJVFAK6MaATHntoG9tWpnJ0SKhE9uSjNNhdQs6uBc2AicQ2JtYHqrCKIMruhSh7m6+OFdegczZ6i05volqN9h6WQIQ5g85WCtiVAwMjXX6fJS3irD5B4KbJQtxQ34sGtorT1dUTyCRlCzCIkhw0dSf2NMGcF9MbedlWf55zWvYJZE4grwzbzTCaUOpPuh\/z9HooTczG5Aqmcyk1SNk3iW2HFZrtPgfpIm+mijkis6uqXIb0dAefmyveMwtNaGC9Rw2EiKesAZ\/DksLschxv1gf8wvVCF74idE0Wk4Vu55pe0YR98LwVi4v3cQhZUVnaVwE8s3xhCBw6bQlbMgoH9bsURG1GlwYPmTf3\/EEpGYb1jDvuOTktoNwnZ\/Lc2U5e+p+7j+CnDLQwXR2SwvDi3TAOlpzdOZ71HQK9jFW8ZSh2v58PZCi\/WrOgsZQ81UVlSEQy5etB\/wvCWMI0qT60LQb54bh4T0sFw9tPgWEWDP7YZorrmnE79Hh+gfmqDmqpBChKnGaA08pX2Wj+\/y5rckgZ2BrmH4xqghUiIpwck6er14LGp\/GwBHZR\/PzU1NGz0Xmgi9\/b18T2qzrGfS4cIeyPZjqZkCjbJyMmLHr+C1dIjrBQ\/ZnjhTTcdjre4V6M72KFE1DFVZLhtseApzcsBo+C1+NaQ0ebWWqipZMg6jFzmfrCapAM4uG5DZtYxPok8sS63vmOw3l\/l3JSulhVWAFGlENVhlJU6kWknLgDsZs3Ul8WTieHpFnBdm8vikRexCMJaDwEf8tWj2H5OChq961GGN0dX4Qtk+lT\/OI7BLc4FR\/5FXAmI6aVHrO3\/2j4cDjmhFfZ1VdoPLGEfHWskQ7x8ByBvDP0mpxkvLJ1qyBRSTn6SDl1zWXmWXTJdULH74uk0Fvj4vc+dPnto3CiBJwyreeSehRKHOJKD9evk5NtdH4Zmd5o+71tFmtkYIteCok229TD1Uf6iiOYx78n0luG2tU9TxYKfs2DsJn7boOVpuIDYVl5dk3BcLFMAUpC4n1QQSgu+1fYPHdYD7PncjcFW0nQ+CNCL5HPiHhX6iwXbQMS6By5MGhnhxEVk00Z5wBF1KsIb7IDy\/wE+xsLzbVeC5iaKzVeLR+jzEv9\/+0maWpKEfcRrh0exvZHm\/mphOL4Iu+18lZYodrXLcLEEUoS5RrbenFqP4t3S1i25FVu6wP1lqTwUUytFTNY543T0LxMNeDd4e6Rr6GB1NHdr1\/P79wLA9qCQovlmSpT7s47TjRcw9Q8AEZ8vXxc8lirJigHijmBNi3fajuoX7iOQr2o6vvndzA+KRpKrZvnlzwbXaNLxSWVN9rf6S7ZLHJNZYM1RGYXt0w4Pun+UBc2qj5ZhXMCehWOfvo80fq2gUMFcb4uLniqprDYfIeSKrnLWvtajIE64lKixeXSNYdbf0VTiM41Nz8CzkLyN4WgkYrmy55WogY5ZfUzp8osQpBLUjdNzNSCWZa+rHnpeAwL\/l0Jdb4V2fAnFbksP6VlvDujvxWtH47nJvMKpX40aLnKXlF87sR3fpjWO9oLuUI\/otVK0pfFlgbQ145Sn4mg4lzAEvzznS5CZcZoAtX\/qwnfbB5sv9pm7mfJX2T6nOlvAqZcZSfcH6w1kx+m13C1wGTT1OXzcWDzxQ66gyo9kvt9qw0S4kkZDNL6KP7QmNBsEWohOL\/KSHjxEFzs+w4df5CUG1JA7I6WIkzIwgviHdav8ThQ77ABdoA7xPFC\/8GQ1qviwKEOTgvoD+q+iQdWUyVxCbqASIC0cDopn\/7xH89r3kXYvMt+Shg9cAfbIi2\/2ozbYdyTseBwAcBaY9UWuaHk\/Iw43hbpQtODtAARTciE4rle9PEllVRgOogV+LduQM6z8y4YVYcQGiqnHmW6UK0TsVTKVKn66AE3U9LzbF5aBf3ezklu9M4blFB7H57qx+zIz3UtgY5nC4vmh5YeM32\/mOfsbBu2XTiz4Pln\/iBir8q9csClNvRhdbf1hDrs8HNAAFFPZkh5Ylnx47HnPlmTmCF13Q9vdfTsq5jeAr6W+kUDp\/a5ijqy6HGddmSsVZ1H8Dm92goPun8r4TZG\/X\/Kgd3omFHh+tGFfqrHH\/xZGLaQJ4NuoyFhJIWgqg2S+3wLtPOU7fYK2as8484JgA9QqwZtYFnnsTN1Nbi5624YjeR2xVYVH\/DUUgifmHxLEEblytywfnHAOmlojHxZGTWnXKtk3a0beBAMLRjpolRkGRITQwsJwDhoaYVIFJ9ksc4uy5ilMakTO3BE1\/NI+z3yvHYiXK3kBohJNAEt465rJKRL4SNZRDIUNDctici28skzyT87mqALavj84DCsH7vGrtQ\/0T1\/7Rc0VRCC3uwP8BZjsd6rwQg8pJ0xX+lGUDsTfOGQmdgIS+qfjZW\/G5gysn4LMzYJzgoZDWmdBHUiMVgqM\/pxgNK8Wp97uUfPJXsmVFi8Yirsex+ZcBrtBkyHHdGqErRtJ5yxjxF94FxyTyABZn61q1neG3gdnq5iwPp6YSnAvujksdWH2oiZjx+K1FZLSttEVo+txhhXNu3e9j9LKWIvLbAs2uP2CMuEWo0TPB73345hpqGQQ8ruLv5QYaHzP0+4Yv2kYUG7ep+3em9FnAfnMgn89pGIPJVuyscIr6W6eWJ31DRVfA8Zz0fR1yYKtv06EUold2aCfoVD\/CGxIvRNgV5kAEq2itB1tv1NIg0tTgeQKvUUAaVzJwwC3DZ3xyg6qcYIUQUmfQIhDUFnFi8SmTMYlnfdOa1LNL\/kbsYBM67ecRWbj2u7UWvq94UFL9YAX7NGNfkfoQwsGx901Z2F\/k4BZhjG4R4Eh2nG3bfTZboOgwS0Jnr0jEjZ\/m9ID8L3HqyawK4Q\/8E66CrJN0saoYKg1pDhlsmI5lFzztuz\/h3OIZoCKKgjXvy9nE0FRL3DJVZCInYtfFb5pAIvDmgW8aJA9CYnFW3gIUzvWXJYoLDVptX80vS0GwMFlLyI20LnShilQlCZOf4VyO92qL8h9b+2hknnMALNdRGbfbpOdLQh7mFUKhNbXFRbddw+ayfvLTySsabU+wNp6n4WRszWSx0Bw0MUyvMySodee+vPB1YJ1oZQF134\/61wx","iv":"03e285eca8f077f10d2a999afbe497e3","s":"3823b9387804791d"}
Share your thoughts. Click here