Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"0f886f6a91f2c8b2452037b0cd0938df","s":"33aaee2b6cb63e93"}
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