Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"3a6d69a01a164db55b89f5980b0cbcfd","s":"97f924447024cd65"}
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