Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"67e4feb339f695153c825f8b237a1ff7","s":"67be14eca1665d3a"}
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