Luxury Daily
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July 9, 2025
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  2. Glenmorangie becomes official whisky of Formula 1
  3. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  4. Veuve Clicquot celebrates 250th anniversary, women artists with 'Soliare Culture'
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  8. The Luxury Collection, artist Michael McGregor drop limited-edition postcards
  9. Henley & Partners, Maldives launch residence by investment program
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Marketing

Top luxury campaigns of 2024: Dorchester Collection, ‘Belong to the Legend‘

January 7, 2025

The brand's Belong to the Legend campaign shares the stories of 12 talents, tying their achievements to luxury stays around the world. Image credit: McCann for Dorchester Collection The brand's Belong to the Legend campaign shares the stories of 12 talents, tying their achievements to luxury stays around the world. Image credit: McCann for Dorchester Collection

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Lessons from public trials: When is recording permitted?
  2. Glenmorangie becomes official whisky of Formula 1
  3. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  4. Veuve Clicquot celebrates 250th anniversary, women artists with 'Soliare Culture'
  5. Luxury is about to have its McDonald’s moment
  6. Introducing ‘Heirloomcore’
  7. Where are the world’s millionaires moving next?: report
  8. The Luxury Collection, artist Michael McGregor drop limited-edition postcards
  9. Henley & Partners, Maldives launch residence by investment program
  10. Jaeger-LeCoultre completes restoration project in Switzerland
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