Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"697283543b326f09e41543c56244f663","s":"bf8d5398585e7f91"}
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