Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"c42f0521d7e29b6f098eba8e79c39e04","s":"c71158a80de74834"}
Share your thoughts. Click here