Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"7b8f940187e68697a6c084655f1b8535","s":"60b86786795f4640"}
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