Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"cd835527539404314952ae9e44bbccd8","s":"e2c60a73a898fc1e"}
Share your thoughts. Click here