Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"cdfdf399fa01d60d53253ab170d4db07","s":"2a270ac867cf2101"}
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