Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"oHxpPtauYJ177k7xu2IlWf4xNJfAitA18cSs\/7TDwels+nk6JkT6wxnDajg10X36cuymRV36eJiXXusedbx8zD6BZCnFlwLzlPtGQoeXmDYLLM0T8pUkM+mifiy83JYlRftw+WOevhLXNn1faDk7e4e5k9obD6B00ONZb\/Y4nUddPvJLNppRV0SIHe8mfToRHETLcC7ISroy4XO+4elo4sst72pouabXMGpaAqSvWn1+s7DTkL7lEWo7YTH8PMlG4HU7OgOUhAOX\/KVY1XBG3YDFXGMBGJP6MT2lH36wNi8SydTsSwM4tAvRBigbcmdKFEgreocuydznLFpMpfwSrDvqYhZkoXxF9H5IjIFnaDnvpx4NsDO7J3wEshkQMRf2uSn7OxMUW5STnTVPQ1KvsBHtMOOCe9bGlOO\/+2Z03QbiJBwYqJskxx\/9juS85D2+0oSgnRh329G+PY1o0T9myZc74POQ8AcIknUP3zuBW+t31xs3z8G1BO3seajaZI4iDQJAClBtv+FfvbxK07FJDobS0dwycfZXyD9Spcoh8N5VtVIcAmCXZk++pGcWTGES54leHbjg0JShhmSUc0OZTMRzyejPNaM4IvhxOZQM0rEQ78OJN\/8rnGY\/DRFffVFJONCZYuIGPMVfDVqXAB84b49hYsZdtadxEkKDGLazupCar0rTTrEGDOltHKvSGHFUKFLGK4Ixai78Yir0pqOsYhxVWDCWLdrszEGKjZIecAGRlehpBHIp+u8rTmZk5BMR74Bv8VBke7fz031iUlQg+EES09WyEQyTV5pNBk+SXCUtybATX9hnTkdwJNBOHEx77l+IbARw0bw7ypFUYscRoJV+LXAd3CeZ3UVGVJ5vNM5pz12pO\/EjSzzLkC1NI1i5YkwQJuR0kkbejDki+TiyX8F4YTL6ZEdh2jCP6E2rZFczMAikVmHnnS2gqmzptiUy2UljY0mvLXa9GrgDsCJ8N0iCmjtqpZ3yUktylqy+RaFISx3zPbIdG8wxIA92TZp15Ku4xYOF\/yR8Q90IwSDnq4yAL5c\/14lyw19UJa8vThtDTDWVnig8WSE50Yj7JsZMDUKZsxfeSsJp5s8PUuRZvwhnLLoPlI62w\/Yq+8LD06KXz0gVSXYZz8ZpC0orDg5IeHQcVFPPoGt4ekp8nowm9fPznbTaKRfrdt4k2keop3MyIoegAzavYrT\/NBc6DA2RKhgOkDbBp\/Oio6bdg2OBoHfFsA0ldkhVKIvgdd1s03zdYFAjrW0P8vuQccFRgHxOTeUYuWAfUlBEJeZP0pCUAbNdgXqWRI7vqytH2SeTZm4txtHGWvgFk2\/xNhjWr2Xj6a\/EhMQIqe26hgStV1hfrwTNFqgw68EN+u4AAR4OUFC9e8sN4ll8OGUs4OvdMAAPwY5kb7\/J2a6pxohnKTj+KCxUr73RWU8KkBReE5t9vn0OGzd+e7tRI6fgFwwC8u5pWEWkLg6pS6mFYoaZM3JigyqFlov5xlRttOWVCi8yJgRG8FvA0Oc1elJaBqYiM9sQY+pAPCrYVdtHspYejQk0Nxnt8v21T9YrBs9x0roK3uPac+QG4HFvQ6N3Wk+eIHRsrlb6hT4I+FSMniip+ZAOi3lcV6TxPIC88RMP6lf1m0sQaBwsSqWJbkiRPYGeIuViUX4t0grrw86RpjFyKRMYtuCQCvmfP8lPZN\/pYmn4GY4MbBzDSDSWZEqQCwGPtoFCxR8qmipfveSTHTE8RnNpriOvRCUga1zCEYeykyCR2EHvWCf1BsjwRqlOgwaUEu9cIUnfvCTNfm98Xv0\/1HjoMJ3SHFVJkjnfBPzWygFp6k+00iNYNI\/4vIvduhXXrWs2omNK0RPWQRNU3Wf3CpAKtgK0O3RPv6DKSA0I2LDeIUQfR02cPArUxZQ1hz5wq8HPXyOqG\/7WBWVsX0jdDG0\/erG\/DDL\/HSkLe3L7vpg4ogro9AO98NK+uZLPW8RNH6xgeyDlLsepWq3nxh+1TO6yk3MgRE6lcxOn\/b3i6JFexOCjOo2WdUMPOs5pDyAPk\/e0osNrPFhW8IcD\/hQs3ZuHuVMKKtEdofeMal9Ua\/zAwSUkA5ZVEVVkB1PUEVt8tMascWSsquNv+nzRVEvpeM22KvthzvWhLYq8vMH2HCxitJUNqglZhdGvwFp8GRDrFJdRjIJ08JWSSv8B7umFYKJBv+7QmF9K8GKP81FZwOcUBNYINiHYRyCs+wqfenXclP0Xt1RNRBCKRsUA1EwtdEHAut3ixlGafSc+QWUMOpkUS0HWgSfaZG728oSnuBKjbRrUkyTkpg4ADuRkBVwCQxTPgEWmdlfQQXSAjioueWiTGuVD5JAIbsfNUj0kZJaQlxlYJ8V2bUVm3Mrd4CY4QN9z2i+UjNeL1MWEXXUCKLV\/uMRxoAJRyuNePhhh8gKLc5txtZo0O0SXP1lUitcuH8Ap\/MBM7yIbUQGGSF00TRb\/tc\/qfL+9PsM6yZ\/kV0M3d9FDGJp4ecRCo0WntIAiCBajdJ6PWbjKkz+OVASW1f9deFf3fmxCpBQYCqfIsimUPJrc7WCWEIvbf4lSLsezPXhyyz1ATYs8xMvdnE+XwD8PNaVVAQfVAD1WDddmH\/oPF0iAbhePEHYZ8M2qO4dEq47ctKjj5hQRT7ZuL8X0CR0IouCCcNEg9\/P7Vh779DpbJeFtV4CY2kaxlmXLiHR5XQ4pDbTAo+VL+HJVZ6i6+31v3yDHXqtEqltpcc3iCyqoCoSYGPmubdVIqM3ahjRWJ44I+XtQF8DgMPsoEWNzCM4Dpvkxm9Ixv1hGC6wNY8UY\/LQDRy0L9Z3llhwgKxbn3CYOQEfet2YxRaJIOzwMCvmgVrjebDcPjZ1m3B9MmzwKIIkaD7MLpJUTKZH4FV\/aMc8u3ZNl9V+sBu90sqxnk7u82MpRh0KAOD+vX5fHuJDiFi2n1QKcmVDPSVe58CBXy+fUNAkSbpJtaLoVM4tVsz8s0pBv35C5t4Tey1hm+7izYvOnIMDBzDIAQ\/wVR2OfIXW2+\/687RtCviKYL0ck1hyitlOOeF254kcgfKGsoBOmYs8fwQZkyYcrUD3VHSl+x0m2PUu6yWhZ07CAQeky4sPsSJ8LNH8iCNMu6LkbVROg6snF5WUH6FdHviXLidMjEfTPf2jf\/YDi5j0EDnxclQ8\/Hofdkkc4VDyAelgdvegnRYOzasT65To1bNND1faREqVVdM9x34KP6p3owB6737FkUvWqU8zvcARiUWPd+K5IamSBBXzYF0SM6OPK2TdADYHQO7jOpRE4Yg3r0AgWDc2EURaaDpKTuLzbUYVCTC3LS7ogGJYqI28vSyRxdrDf2iR3BtbLvUKJYwFiG38sEPtQtH3iGliJiMPDrdFAwkbCZ7idWhD0fO2ix3Q0gcFf21k8xKDgA1bDS8Ol++eWeqJsbrshXLLakHyo7noRYDyRlLP9aQ6tNeNx0iDDDt2AEEAc0V9icOx9zKh77Nj5UUnaU+Ge7YZ0qaJw8lviXsf10ZPvrYy87QEwUmxWDhgjgJtWLVlAF3gCnC+Fmfo900SLIjOFSTM5nQlqQvnck9mxKb0es1Pqg2ToJ9RilcpKpwAWJ9qRUunq+GF3PiwP+scQn\/dU3DGwm8L9bGoFCy6Ks2epV6Q6bKUzGDNraVW\/xB70hP+3jfStqy5x1DU015+9O483ORXqS7GfF0f490Wd1qWkqaP0atT+iX2viueO\/sla9PdlekSeIGjMiDd\/JRy3LTQGqDy25\/lNNt+G9u9ijotRA9lCj\/fWqmJ5PUkQymT+\/cLi0pBw4eprS1H7iIyNH6JfOXH5iuRilxxVD0puw4EQX7QqMN4ZFbfmYefHoETwFdS5MbX5ofVazhDCmksMMswZO5r528cyxvMMbOdp6OQjCYHPUboZTUevqt015\/wuJikFmiWSqgwkKfrUkeBn7KlOZNz6+oiYPlIl+D87BvANZwOgHojEJxInMVlTaDtG6yMzCzuuQFdEX\/\/HLhm4rBBeZ+YokOhT9KQPIFYTSEchDVA2ezkBZWsvK9E55k8tDtKV9NAtc5JoqkuQ05flDctMNSWExhQ\/\/g+y\/zdQ+zfMwjchKsXS5U\/x31NuFj\/1+7YsECZVccp7NXEKkj6FZoMdyPdcw4UB+nFmRO4KI+5DYpDB9aBpnkobP01US2iKBB2Hc1jyp\/oD\/7cdEiXm3CNpwvsX9jYp366r1KfollslKlJ3NBrlx+2R3DVNdorcScryibCURNoY81388wlh6RyuHzd\/u3NpufNG2psBaVeSMhrFd\/MtZO4o6me\/jsUNy+IVM1BBQqSBoN73rfrh96mZlH8KIwjPbbMlw2HM3HbQ1PpwbYOxevMlSCBBGhOohumQcwU8\/F8qvJ32tnc7+0sJ+PsKtVOSwxwdzapOJDHGQOV+OiLFqlYDH2hf2rOxh8gumeTcxx+FpzgMOGR4t59xYughWdTyLmMntJ8w8CDW1Ro1vpCEg22bWlgm2FYQU71F+dm7Hj1Wu9HJp9jqJ4ptJ9qVDVlOYwFwXJdsCJOq8E\/Di5i5yIZVcHKXdYkP1fsELcsWf4Dj5SMg58Tt6nlDec5Nnj3quOKOIO2\/udCnZBj5nJErhQH+q4flYUxCRONZ0UkRmBqbWd\/TK3wZReLE2qpXF4h53TlgkDuWVm+Octyve4Gn4rCSvcKjT5oAp2Y1Yjbu1svbPYlHqteU\/uWr1xngrsdBusZm3+k3hY5tdcAy5\/9oN5rvRqP04S1LbqTUrEWmUcDC+TvbvQy4\/D6sv2g5zVoI06o1HKfbVvXcd9s2kjmHQs+lBASsjN5ysbDuLNZgu1DiQrlvxzXuJ0wocZO+r7hdnGp9RQyadY0\/Hg3IQVZTbBAFJ1I9RTmMZBfFIaeHfvnnEYNlSi7SKHoARu4C48cCi5vOw5ruQD\/h2u+Aztf3rwLuf7HxuuaJapcLrx3zczi5GIyTJZRjIBV+TUPYPhFwoTCDmMp0Mz0ydsAlAylsTg\/3QF\/GUDwt3oNrigoWG\/j3f5eGgAdWXrEJlkcRzJ\/tHNrkrRfDW728Ct52lyeTFZrAf7hzMt5MqKV7Pmpu+\/czrZjYLArVoJX6bNkHS+3FFXrfh8yUmwRaGg49X0x+\/EI1QB7D3OYeWuxSXfXNGyPOkChXEOpGImfXn+8M6Ux\/2xdX8K\/bjN\/Q+K85zQSXxjdcHILgT5ylRwmQfkWA5I7bNybIVwDFzZQcO+CNEsoHfHUUtTPxUblj\/AtVjUj2IoV\/FcL5FIm5GpHBQ8tzB4j4Od45NY3SlBuTOidesSEcW69EbEc5G3jZm4yeXsdnmGfgUkK\/C7l\/kAvpXasYTBBNPEdLZSjf\/lFq4Cpr79bHIvE5G35BM\/X1mEfqGve6HXlHCLswCxhrA33vPnlwEnhgJbKgj9a39YTdznIxAiyr6ryXk\/jcCwWyjmNNGbW0Xsa6tLKFlyOaY0cpPGrFb9yS00vHPyZH85PryF8wHBj54+ahY95a53ZRJzKZW4rlNAG31K2Mr4kS1QiXGUV6aR4Fy9bipEuP0ciZCSy35nMjhcN4yqtzpuzlIcg4seXoXfgkjOIW6chd8T2irfpVCWpvZl0SBXY02rvcJdU+2nVu2WuPxHkXzrsK7xGLBfdfRYESnywGD9+gzzxP\/4Kw1sLDvTStM\/39SOxtuDdMVi1R6uWDOWLHfzOSldg83Dm94wj5lV5STpPNh7DzF4swcZK7QvQTMUxB6wTnP0AuM2N5H3HGr1CdHbvAE70mlKHUB8RG4s5wlgmAk5MT3Q0N115iicva2\/CIe3DrcmhIXIwlWdsLdo0JqBD\/mcF6QWnw6mIDu8XLjESqkgrwESGpbk5bLOgRqbIOyUGbE81WMHPtYWyrFtSfErRD5kmHFjO0kdAC0g0DHLKvksR+rz89VJCoT60IseJV5ETLXeM\/ku2Vrlbt49hemLv3W56UiZILhdiBoc3AE\/bCaBvAoDQ\/\/UDK7EqW9\/tNtmxN0XqS5PuWtpYeTSAOInQT\/LPYo+GHilKSakRJo2OVcIa+YCPktSxHcsOaCf3IJ9TslelcAQ3RaM\/TwalLZ7JyUhyK32L+2wwCsGgvIaoLm\/Cw0JtbpNXbnRiLRz4K+Lf8oyPptsq+rQxJFLdZyW2OL8u1SYgwHahh2Hml1lbRjPpuzA3Q8CeEdt+OeJKHHH9uUDRG3EyxgAaM4Z+w+lOOaTva2m5EZnqqCa1TP8PROpT3CPMkoIneOp8vmW9bpuO51oP0h6u7EeuA+neppOWk8nzNWEQsIpjEjE8VuU4\/cPzfKHY8AbanuBnNlIOA9gGIdt8RO4C+tw\/N0uNI+aiqNMmzU\/uvodOujbTbPgDYyvxWz7yiMMGK57m0NhXlbt+avJ5KdgqoF8Tk5SWikAnrbjaTP00i02TscD0XEpDUPvEt2OOToPDtbrmrl5a758F4+NnyrxH1AMNxs4jREPGRgX2fh20GQN8FzISArZ+Ovw5AxZWk0aYWfVD2ETFtLysDshBkDjoTmGLse2IfYag5TI5HMSj9qfozraIIE3vZkJuuT\/rHzoLzPqJuky5HAbVF6hm1Wr5npLf6oCMAmWl\/kSrKHroIcjeb\/TKohgHz1DjCWdJ7MmQrGrbRiX1f7QoLBc\/j38YvyQHvBWJwRBjwjKnwkvawEBK5YjnBO\/75BeJfZRgxlzV\/xeAhvMcEDp6736kUynDB52RFxkMZi6RC6NZ07ScQggGLge7ytNUngBww4+UZdhoJ5UbYU+Nf+3yn+qc+ABSjbIPniw8O7moJjFAfbFCNa2pCUvWPNIHjFBUQX\/8SmD1Ttm+YA4IBL98SbgP9UBRxwp9FVNhApNFXtAa5RvkebknSdkroSSSLWoFtBAKN5ZyZewkaY09OqK+ycl3W9SWvB8woc+WlZKMpkxQ9wo+ELjjcis4ajnA1ZprdscOaa0yrFfxkm2cko9w2SjBqhHoUahB2tUwPXtBeBKy81e8l+EG9fyYrIo+G9s8WkE\/llDFeXbi6tZQC6n2EwirZtC4oZl1uxPHcvlFDULgQ268C9mqg0V9WN0yF7doKt4SXP6G6+eM2lC2VNg36GYs5yBnlZRAyL7o44eBhGuZq9zeI1C3P+S8bbpE3T8+gIJKJ73+k9ZDTLciDN9cYrbWXFTC6MV9sa72MS4JcxsUmROVH\/NLYPQC4XXHTkDjf5MQ9XKiFi4UVhGc7wxoD\/Gbj6I9vgkIk\/poDGEauScq43YkXP5Rw0Fqwu\/6Rlt0MrrHAshxcAtILXOid4OH8EHcqxm+bWyfdQLCfXE1h6rVOHj6tlcgW7Fat7lKU\/\/TwqSTuIa\/+w99HEsQy9A2qZRcvutaOZYwG2e6TQfv37vvbg1hqtmnB0fk6j89t2VMwtYv3Y6qIl9KOd\/6S2xadxKerOPohGUxFamzA4w4fiNQGBQzqkulBQMm2xVXkpc03MyCLn7tCCFh5D0l0CSAXMsJyGzYkjlhn7wLFnN51764AeDy7WIJmgXlkF2EbbA==","iv":"e0d609e1a87575b1aeddb8bdd1d214e9","s":"24e3d67568c0bd78"}
Share your thoughts. Click here