Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"d9310418b6ee4c31181c1ac8e5014fa0","s":"b62d13e8f4c6d284"}
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