Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"8aca0646aa79284c253d56a637b5d4fe","s":"816966d480b757ac"}
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