Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"3296034345d660373bc48b3472f69e10","s":"6e918fd329a17025"}
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