Luxury Daily
The authority in luxury news.
Feb. 23, 2026
  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  5. Pernod Ricard flags first-half sales decline
  6. Bulgari signs pop star Dua Lipa as global brand ambassador
  7. Bentley commits to cutting airfreight emissions worldwide
  8. Burberry includes consumers in Shanghai journey with social media
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. Balenciaga resets ambassador roster under Pierpaolo Piccioli
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Marketing

Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’

January 14, 2026

The advertisements feature the brand’s flagship whisky collections. Image courtesy of Glenmorangie/Lachlan Bailey The 12-episode series stars American actor Harrison Ford and features rare selections, including Glenmorangie The Altus 25 Years Old. Image courtesy of Glenmorangie/Lachlan Bailey

 

By Amirah Keaton

In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  5. Pernod Ricard flags first-half sales decline
  6. Bulgari signs pop star Dua Lipa as global brand ambassador
  7. Bentley commits to cutting airfreight emissions worldwide
  8. Burberry includes consumers in Shanghai journey with social media
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. Balenciaga resets ambassador roster under Pierpaolo Piccioli
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