Marketing
January 15, 2026
Introduced in 1925, Phantom has served as the marque’s pinnacle model across eight generations. Image credit: Rolls-Royce
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"3ca606e7ec071fbaf203a6956489b6db","s":"a185aa707a9faf91"}
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