Marketing
January 19, 2026
Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"afc895fdeac9c67ca53233887729f230","s":"04b17be7c2a70ec8"}
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