Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
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","iv":"917b6e750ee06d375942c63b0c07bfda","s":"b5a64790c0292f55"}
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