Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
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","iv":"2422909bebec283002424fc8b7c7a6ac","s":"639b1ed012b6b2d7"}
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