Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
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