Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
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