Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
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