Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
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