Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
{"ct":"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","iv":"ba05ad74b2d7b793c801ae47bb86eb1d","s":"8543260ce9cd2e33"}
Share your thoughts. Click here