Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
{"ct":"gF3XHjOEIjKtmV3Z0KUavpNEa12i33gBVTW071aOR34EjEUAtBY5MlUQCtf5NL5XkVo\/gS7v39XVinZPcz\/ctVzeXSZ+aRmrXyM6MxaL\/hIeUmmD9SilYun5D2POXjhblUYPpOmCnfv11VtPcW5TAcvFOD+PIwvLhQoAK77k7GwTTVwHwVbMA\/vE4noRAhW7pD5q3y93jON4WstLHvyYcKAOMKMtB3oE1bHjaC95tFW6Q1mi1vj97TK+1UBOHLBJ1t5LmAWGQQUhFPkeo03j4cqmErnJ6zH\/kqbbTO1eECYR6hvWfnzZuCWSpNqCerOzAsSar1gcwV3JW2R7efaSZ4Fu\/nYIQsL9NyN\/6NitGvTBGwPDMceCSeufroCgQOR+3UE5le43ilResY2XUmSYMptb9kkZKVcV2TNb5V5YrIccTzTOKvF7wyYyyHgZdDbwN065+Q5yoh0PUG6oDiksLOoVgEBgQKEXgBGrCrzk2XJ2PKIa7KvzrZKATOvyBUb+MY4s+oCNqj2\/LEX5DWKqwkVKffk92JeVuZXnbeRAIOvl6P2HYv0qvoqTLJXz3kbseHWb3i9R3EkHd5axVMfGWLG410ohpQD4P13ThagMtFkrbFFRql6HfrRKg7D2GXiv0Umnn6yAwXKPeA4JyRBx9eKRvtwi5ZRrTehIiARNclhO9EjuRLUTEbaOrIm9t4785zjFUIp+xoHp1eJbJNUNzKJq\/\/Ui9pj4pFU4MlykOldTwpCoZLci5tntvkzGbNtnBju39GipyA2ILdHEhT7pF+CU7CdSoLGk\/OyjapuP7D9BvfXeDiGPlsppNJPAe5jPnZFBsHHx3V1y78JMqIbt\/CaampV49wboHsbJ4FmgaiOnkH8pFi5oaeU6RQaJ9sI+3jqjKGAIM+M+ezG8HrJ3LNu5SeJK1PsfEoxqUQ6pPHfyjdnDlKuCmSqW0lNdT4r4ITrnXKkIERAMViM6Sn0\/Rpsn7pXkZofsLa0uoWSAx+I4AcNRY7YkTYGkqeaSfcWSyb7Ixaw1KC4xdYQVLG\/D4hSlC4m0+5meIbP\/OkKoNI19OdKLvNRGTNfc6QKCwpvqIL9xsyy6NgGQwSsSBjwzfVUyLv6iIdn1AEKnSUVFkKFzQcfd7GNaXS6fKmGbq14lwTPWTxEQv2\/QmIm8LpZyvNIEH45Cvb1vXejNepy+qjmOxC0EEjmNrjwihTQUgWqF0ldixbDZgoIVNqppS620j4ehhrh8BJDHXYr+U71dG0e2RAjov2KIxydgZFVHEYLP4MpbXc+Etngi\/d2cMX69ZDf+jjzd6\/p6F+P+ZM2Rp1H+kfzSthpXw6v1OUZQCXQ2G4cb722rwhhNIj2rnH765BQO8\/2Sta3f9RyQwt8dELjMMhmokIyf7uyMCUwG8wogWKwKWSibZF4lCocYj0+5W9ccPW5EX+kdAnCUC8x1cyp4tXsXU7YPo+7hKNZ\/bK9KerIXJIsRBopM+hJtYFHlyVqfiz4IGM5K4o5UK3LsNCLeNCDjDsWKrsYGi1FKih4mYjgNNZQr6X4eHUMyfeAHw6c8INAs+un\/RDTkeX+Lv\/BgySus0Yrla5TCrGdvwcBKQ9TFz9tyN2IJ+9dCy0QYHmGIdmTbFQvRg771qLp+IDYBPPTf5LZKR5DLSuZnP6a9YCMSGIex+D4amnPpYX3CTMwve7WLxiPnmLwxj0zMQvJsxrVfJ8STKO5xXcTtBb9P83ABdjaznJ7yKOEvfox0B0OpK9OvOrdCDMkaHL8bWSjRDT\/UjL8N0Dh0OeXsQr2dmMjDhzwtUcNz9O0nDKAWB7KEuLK1mvvElXhqAL3eSDY0RTan4BFT0nX60HwLUtGILiqocniDxWFMiRIDZxzd+QkfWhw60PzAitZqCfk6Wk7sCyiHlarvmGVhAD9uWfot05FuOqCSHvP\/0KIZRcfBbnSSH2tnRz\/qeEaoWorXaERf\/TD8VJf5+RX\/5Wk4twoOjl4VxHaCjSNTljIpQnb40H57J6\/TkOLLai1iIwdsH5buIcXcC3o794ANsvctpZD9abrXO8RGXXiw1Y3LGT8Si45EAbMCiDUNA+LJHm+VyqaEVbVTQh+OI8y8Ch1qtqdARFp2dRxApgNRVsja9Tv44xZvlFOuuDKEGTus8oPDB9UvhFYB0w6mIfjUPoFyEachFB\/ByNYFrCOKkk4PphvcYPTIFn3APnyNBKaRFnsYh8Vsgo81EXgEz7hQEtLZX8gX+3Ptkg0AWt1IvmTkcHMfR48UBifT6VMdKg+1adfeqA05PjERe3UB8gWRs4GSrcd5jLzolWqX5TYdz3Mx8y1joNgtwuyQA97xlBEMeOCROz0HRAqvsi8wnMvS3fgovZn\/9eXcvEnzzLdas\/TNOTxaRbuHO2WnLMBjeau+z7l8tFDNmNhSvp5aDWrStL7P2UE6dX896omfvp8cvYKuSJ3\/QdM1A0yOhjBbsrF69ieEUDqevk2oDebLTrtEeHtBiDJZH8gbguvdNIopbuafL+3RhNDdzrpTwGNHOp5dwxwWCaWee8LNKQjt\/6HpYovKevLB0d4bS2xNhN6c7VBordTkd0HtJDGESFtLBU\/ACA0Il0D6FVQmR2ldyJxeZlkEoa4thG9fq1D9wkSRFMm1K\/YnraxOLJTmuPrbXyh8SepQo8UD9qjEPYpxcZlzkWWNOC0\/xYKLJ5ZiQ9GZxd1aIJGqSIYf5CSmiEN34FdIMG7w2JMYEwhFO8b9X7O3Uf4q6PoRnFtJTE1Tl+BrJi59r\/jc2u5KPNvFBq9h5OjgR8tmzJ8RQUdnbisKa52oytdRtJjgxRQu4f6QR\/iiiO\/X+E39\/2d12Sq08zAAELxnvXCd3Uyzh\/GFeaM6viYwyFvLHwr7\/7IquLOG3Ym0HdzyK3CfrvzMkcd3MPlYatP3pS14qkVpUTL8J3HhS2+v7yM6HqzGJcl8qJe0+2MDiwPBCVp0YYcpFn9L4LITyCZeE2xqZujmaGAR\/fMuK6PDloxwer++IN+nsbp8Q9f7fRvaOUWlnv2+IUjeMEy3Tav3ZWI2YVFKv\/HEyQ+niGFZYcz1KM\/EeJJ3pdzRT1yE2MHQgrxhv1S98S6LSAXknAuVBce3rlB6oSliSAISHhefHAKq8KwxP5IEWM9K175NEpOquJpfodCZ3R2hRjJfaPhHRu323vbh9ztFwpsDWgKb46zy3vuRJpkSnJRAGFD0ia4vPlIUGE2QrNA85Ab\/P166CzJCjNewx14UHCpQBdzantNk23F4YgreNf0ZdF2idduB3BxBw80stW9YOY6IbRxv0VSaSoIf2WTBmArhmgRYYJWgMGde8sh\/Ys3+5Zq2rIsB2CrTeXGCJHtf+VAJmFoKKuDGRXR217i5LDihqfyVKpXvo43LFQEI+P2fkIdJUQyG5YAdejdDlIZ6YtG5T6mzk8BRFYX6vw4B2eepUSprDlLpUCPGZEh7B8AaKH\/Vl4ICjL6zynHFuvhzRppUd+yAiwH625HeD897XJ+nYdcK1X0JLbY6NmEEKHQnkYcz1wRd\/YmZ0NRDTNbMRRPKJ9sGE38BttQSBIfPtsy5Vxjzxx4nrdeW2JQCT4eFTKYB4o6L5Jl0vGNM\/+FZDSXFlDFZbvbtfNs5de5XEPyik8xl0BQevty1mLK0+TZEVn5HnNp+k5nLU0jJKrn8f2wtOPlSMUillLLsERjeHPdel\/mO+rt4anSG1hOXoIJGJiSADeFY\/0Acm1zEF17dceXpNhuUiQNndA59Nceseg\/vACRk8BABP+Edspqx09Bq8x3417V68skUjSOyZwmXz0k5N1kUyK\/\/UspbKzDhdnhftNUA+Ajc2TduDeZsIvxoTGORINgPFT0NfB3OQaGaPcb16TfEhjrar3AjlbY8YpLzDECx8k+nkt1g8sIaLeoOsNqPq2PAt53JJM8QQI62u84H1JqjNpL1PtUWiSfRAKMSxpdVhRiowXUzyhDk5ySigSOHlYpkq+YMBjhK83XF5NG7vWFlTJSw0EIRUvTtuIDbBKn+kUO7s3Msh+6XbZAMUVahReE\/1ovHF9Oo5Ask6EUUvUQ50j88D0FRif6iW9zSIXW0rXIMy2n3z929RHraXwzETydrLtzCLn\/y7Dldo9iUOUHtuSkYMtkzRYG+A18HqjA18hNYlE0MOumGWM4YLbQA1f0HeLAgPVc4hojnMhOMqKaG\/gg3PhruiML2hkXlfk9ZlcIEGKgR4LoQK+iqgQt0gv2YeFdTgf4JhaXkVcuhM7etX4kDlziwFJIrgwhLCKlBaiqDDs7V6tautBmrJCXtny1lcglo\/AO4fQRWTkJYCizSmX4Nnfv9N2NN9sa8xr9PElxs2DJmZZ9mUbQ1Znv5MeOicASnoJnJKjr2rR5gb4rl9Ik8glkcG8seZKy2xr3mIttSM4VkA7pNdHIzB5OeKWYajd220JeDO0vj2V25233Y9kT7SuUKqcr120X4scQCutOK4fp08Neuq3sWvTJtQlbio2\/aAPMuceEHI3xP\/wUlb\/RqWWNcSaMmVlsQjQeaehrLMPQGu3Vb5BEWfGVZUmkPIJxqxTB4B+HPs\/TTBEIJkiq6tmTp6uS4JOfIOcNjFEFFNY8\/HKIgzpENKnQF8iBvsZvPqLk3B\/iWdQ\/MWtkh8EDcWljSfddgLPXSFrrdcSdXUaS9\/7rAwXrdc1YFJMAeCyv4PUN2OGqQgNY0xfE9LnxRPz0IrPxgJInhoIvxp4H\/Yipn+rgJELEGGasoJNvjh2n9jNCLbYcAW06p3bfc1wqYP1xCKyvvBhwsafvTMoaN0keVk7ad7UcR6ud8rZ6cmxtezM2zwC8vD7bRz+50+S3XYcSOjztYu3iss4lJBV\/ne6DhUIOTkgeEkoLDEaNsShRDOgI2\/ytjY8Nc56IbyTEpS0Mwa3mo6TG5zXDSF99\/zIFUS79aMjopnbVe\/qHBlZLRuBiZr9aQ4GAoqzS0lrzPeXJdTcOiIX8HwMtHE8lzzxRi\/Zst\/OoImsupA7\/+yIxD7jpRpyp3x14qx\/ssDh1XnNYc+HLafW0Lo\/ruVg4TN+\/6E2ug\/sk+1izHQgmwRpZlXn9rpkFaIPEr+sxsjXOp\/6deL0a3jaYrQM161GFcQ\/rXtHQWz7D0Dy1zvwR+AJyPufNZDKpw149yO2+EE\/Zhx7Gu6DMpWGIV4fJFdXpRPl5noXGQn6\/Rcs\/uVOvbqdCuP7dLqIfBzP1YxLETJiwoZEkZ2zw7rr1ePwQbG2LZYIfjcEUozaiUMUXGZisbtsNx7i1C1h6CvUQgtvDUC7m78rP373xtjbSEnYJJ\/scxWv80lrrlNHv+tW\/+5H1DrlQLP\/CFrcVvl0\/xIjnexADiC63gDzNycOpFWMYPYIoIgaMTbFBjbUfrX7A8CPVSvYTb8DxfrhOM5q712P3Lw20JcZmpGAbbVmGi0wo31ZOhSpe6zUgv0DODPhciDpz2Lpw3ekDqUrLh4OaX59n3AB9yuMuoD3M9iv5CP8MKXa1sj+xzQ6enotajYJiId4YvckEE3BQuLEx673YAHABKw5ydxbmY2CX+5wATcRmq88wHL8o7uQ2qd8WeeMSI9qFbPy1zyghDDC5jmmZlZknSZLzmIe5SR95DAjmtrfqgl+xaNoSbosIqaiRG4zpvURgfF99EReOxbyEWg5LVqtUrUTkC8pva9SJHtKX7tO3zqFW1\/aeWImj2iotfW3a8cFcYzwKnPnbYyO345K52r7MXhGGW1pDmzxMIL40ePB2FanT5C0K0iwgjjUsK0f\/nsivAPq6+3i5fOcIUQC4Z2ly0WsWg4JLBjiyXQhvxCVfN5mqme5219SApxti0195zHF\/27ww1FCPXbZrbcDQVgoYShk05FcnkwegfPUiUJa228octOlaWa088m51oc7UWBoxm6\/hbz6iYgf79UcWCKXrf8LcTCV+srwJxIZC10VcgJZK76B6GulYdlOOyvJH2mXraagHHszTIElbJv4vuIScC++dqu2JsKjUcOWT4x0RQwbEIanH5Nc+S9fzLV6r9mxr5o\/cjkN1eNWJB5lfMOfG9Fm0UgjRuqX\/de5E9mxvfHqJnKLMSz3J0PgAne8zA50HRdFX7HgTXTEB+xHzeRex2oAZSS+tEn8M3hKcvqfWyGrlM7waVjQ+Xl1mOi2B2k+LLZYwBuq0AP+\/dv5zfsN9N\/uUSfmnUzzha8+FulKoAzytxHwZldybAgQA\/ka1Dmit\/3hYecyfJOxmO2JRRoTMsygdDUFKwB+mG+wPNaIOml2qlqM6bpHrMpiRJwzgXSyO5BF\/+8e8vRCT2qw91MQXYCfCwlvvPPQ0riYiGwm6lcErVnvaJMTyYDrXwXogRcg4XFF+Ibd6vtadc50OxL0PRf1zoI4xjwkWkLtOL2P35yCVGKqi8svzgazSuPm2d+YiOU4dKWcBeEoywFBS2go6ryntTIe20v5OoMGvCsCd\/Xa2NbmTqFSqEhR0WOy6nRhbKNq9oAB3+O59pNNOBokSMXEnIBXj2SAMLLphrJrKrrYRXzrHtc6V9wIPPYdvEFIzw1yvF5xRizvbdXC1K9hCynRE2vuhHu1i96xescZqACflek12Lh0ASFOmxL+Kx\/ANaugVdlq+aIt03y4KFEsXyvJzjMgG2hKPRsOFhVE7msdD1tfFErmRKAzSB1RxJmCUfqRxqoFCP6wt5lWhvIMRwiP2Idb\/4Wk9E4mwO+jWiW6aDbq4JCqvC+\/y23vr12Ugl0coKBR8dBu8zMQcrhfFSyzExb3yjlrEnOnCLiPZ49wJPPOVX4MPxJL6Fww+XON0ciMsLIXo8fTjbY4O33T55IADNL7tzaXuHAMGE4X8cAWeSP5qMRZx9jQlrFy7kHZGecXDkyFwI5WgeFMMCPN3KGgibMkEvIHPidFmjcUZzYJe5SjpGQw+Y2hzxMdZU\/ohuSXpnRDvR390qZbM5D5RW1ZuFUhzXCigV\/2f3OTcx0Zua3WPlp102ymXAiTKezrDUWz0rJPf7jGplYvAky7+Vwd1Xatq69p10vHhdQO5mZTgB58oj9bsXvQ26mkcXPH0zZLGT30fHGzznWJg1AAuArycIl0FxmPCtMZ4lcY5L1Ig44Lw6c7iObWzly7HUR7FBi6c\/v6krV+ZLBjlzkbdF+otLmvqXcP\/ENzz3CxfNv3I3ajru56Twwy1WgAfpbVSTYJk9Sn9TpP7W7Gj5FXN+jTrcUXltNSqPiqKT8cCJPTqtPDaswNgpGKdYtUctEoLMGtyqVJW9AkIWTGZgJBJF5WHdi79X5XuoQxFHcuNg9RTwhh3LZh2l0fs6wlDvjX7dfUPsVoRU0\/oiGoo3nSVeMDfzhH632HxczW0g0eR+uORmuaId7\/2who07n5Eu9VFrFVKfuD4iA54xoBOMqng+EoMnlrYgEqV\/W\/mOoszZVnIJC6TnY5q5IdoFTmRx8w0FyN6kBtLPklCFHsAkewVtWwaT2C2nLjr9XBtLxncho5h8H4PyhbVZxtBEvq9\/Hgs4ab8wh53n+qjGECxKnYj9dRC56UGQZmvbQ\/Q0G0KOi7wvvbki1CwnJgfOitGIBQveMC9a6Xci5tLk9MMJwmchz83sIeOQILFJbeZEbbMyf3YFRWgSE249cgwe93ajDYdqShKS5R9xNvphsLnYHWt84lfsC+YxeZZd7KEksK5vYqSNMsvqJgoD5Da8Hc6yDohUUNp8gBjT4H5IddSQmYF44mQyRpeZhUqoPBJVpPkG+06IcAqDc6C9xh\/ldY0Eo4jhhTdyKEfI3tXIqoYN++CuXAhu7ToR5aToXGoDszBi6RvGM6Wv2UO5hhV03Q1tfF9l6PD2n2TOTAHWPZjrySa8qsIMJZD0FcqR+v3KxtQFB7YC5ObCOKk6ZhXSkssLUfingvAlcKI7KSMr5LgKobRYyn7Uy9WV8Ykt8M\/AGHA+\/vjbAcRIcJ2MA7DpbL3t2+gj1DQ5bZr+8b9Vvy\/jsHQgSmNYoJCUcztrlqKRe\/2zcs74vhOass2\/n5nCDHlzdiwjN2EvCKmc7z5RAFSCM0XXcQ+NOWzl5EgMZ+f2GGQpc1yAOx5er4kUUMjs0l4Xmi\/hjsb2+5k5i5EBQ2iDpQkebjTc+HomGEOEkGU9XEVjWj3BsplgBV3h18vFC6rQz2TIWjrO21SPReLj8ayBp0qeM3TA95AMw7zDEAGrp9+ZsliwQeKEhCNHWxAsurKka4XDkDhWia87qgL1msjjj4yLLo0pFSR\/1QGP1Rggl2G4ytgBKnGYaen1rGoDFLbFVdv2rRf93hutsW\/MLyOrnSmix5TPd\/q+cFMHJBWS4Xxuf3FzUk7mD0pgOBFiuykesnZDmU4S8bbPt+GUeR6kUaDHQmk6TLwgw2Q0OGeUQZZEbbU6wmKORp1Zs1ythcpFoiXIc992bRyN8J0m\/h4DV+\/r3sla0CxHciJE0+K2VRqqNl83JxCc24gqZcyi9stHG4qzSexqQzWS1er+G7zZUPPFatTgrSmDrOoX1eNbPhr+zkk56MuNk2t5\/jSipfNF+8sI1TKpv1OTyV+2HxsE7wjUdwJOsQ9El6ngkVA0eKeM7NROb78qtOQAIB\/ibikl5blv7hJquydlo7NEvdAfQS\/5NWaOFu3tmvXX\/Dn68ug2VGL3bC3wy3NCKOdp+s9aNc2P9rY1xSWKLnwfdGhwx+ocgZ+fcfBLgAU3ojOlayfv2E2+fOR0sz9faiejy+BJJQER42qQ2yxqE9Ahn+8LeXxkTaGJD2rr2o5vv1l5ppqSySpbvL3QcZBxJ4\/EqSq+wFS2vFJBlW\/I9Gsl27YH2AXH83YsV\/GhogVll5xC8dDe0l6rdbTfi6kqAOzbcLsYUH9298HmnP+N4fnu9DL\/cWToGz+UWVG\/pBc4WHdbCGmg43fAAXoAAO5e1wUv3HX7Ub6lYqlMrQhtaCAikMVzMiK2qn2wAQh1P5olh5QRN1DKZdi5ALnOQbhOGTCbpRfc\/N+LL0e1nR9Pz8KgF0wI2VlfEmdjHL9GbBPremTbZAIm7qOlJx8ZltH6LNa4UJkhKONd56+17CI0QMzoTcFAhJvjZY7pmc06lFL94n1B4oOHiK9J5U93QpdY3yTORp0jI0jnMcO5FJZv0SUtjhN2P1xFlsk5rmL\/9bLagblyc7cAIazfFJLSrUfDpLqBqcufkhwXEB5glALHZUjpicifcJWE3RIQOQLaaQ5TPvbp1Q3tWvmBeVeD0JIib5p96cxwFw9yX\/Zmsrcu\/mxcbOBRcIADQMFZyKuVMItC1\/rJgEfibq5NzSEXMMZY4ypkhs60OCl73UeG+C+r\/H86XGuJQ0DkCkHFRfbnlhuLFXK0wlW0tdM255P3GRSGT5AnUqqE9DlDNKPzSiNS8chV\/Br\/j6lyb+Bi0UdWnKxMdl3x3LoF5rhv\/EArx7pwm6iuKBLKbCskI9OXKrzfzFUaR1BpQA8v9LLh+6JtZM0ocGHbdZICD6vnWGb\/N97Wb0ZHsLb5DvVu8zYTyJfiAWmyN5R7UUmyh3q2YhKv3\/TjR8Dyk82ERzo3YR7US0M4ajJV9OVp3mOQI4d46V2YM5NhUwnSGm7O5WMOI06t3gBLN6gmT9MvQju2srp60ez76Oz78f2ZHEki81S8+SCrBFsvMwnZSmYCNAJoQ\/hpAjbobGJyqrtaPTiQrBT4pqTfkjQZt4R8HmHIktWP5wbYbQE5TZomaT\/iWYPOq9g5RfXJlDzz+GsMEmT3L+tXJSS97jZQmdVgC0ahZUfIxwrYyHxU3RWrFASw4riEsWNpAZ062rjpmtiauq1EPEVskmUZoODUoRj9N25EeWT0Spsufs7yjcU6uWQsBku+UaTeDDBtErGAML2LIfkyt80hks8XPOhDX9UxPnQ4b2hAnCfDzen\/Oz6ktsCJ6XfZEbtoEr3Akt9B+uGX2Oj+Ky2rQGCNg0c6glP8pdyNKetih0hljOdJX7TPqzq4Py4KdntAFwKapzAq04HAjCaRfYJDA6zFC18m3xLpYNOf8quqF9RRz9ptEQqvrZRLMSykSd7kRW8pz+fXACfoRoK8\/cXBeSuP4cDV7o3rcvQep54GsQslDhcoNrHudvxd5ysdS7Z89IOcodZm5lqksG5hU+PLw9O\/39nMYo\/qRLmT\/GhTCVWDxtCFeMPUBSMI1sbc9c15AumY3U2MkMCxBiTeYIybBPrKHCGkwlHMptK5vO11ztvNZkEBqN3J8FTvh59TTdmFde\/axYbSoBETSkdxaEP4btliddjpZgBxW++jz65xsK2ee\/z2vlX62EVwiuJVVKkBEo+fFxjA+13kK6l778OAiFyEP0hPf898JXz7UN2FFTraxzscoDeU9l3drMkc67s=","iv":"345d66a9443064d03b573f9cc6acef4f","s":"57f138135df9ea2e"}
Share your thoughts. Click here