Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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","iv":"4339d6b2beef1444aa4eb154540b3697","s":"616eea3be2631b9e"}
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