Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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","iv":"a876cc8b23b2fbdc1514409b6681611d","s":"bdcf30e591889bdd"}
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