Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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","iv":"d68a6cdc20e20bc838fc6b8d06c51461","s":"a3bf78f793b19811"}
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