Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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","iv":"e5bf7cff686c6bbc1dd634f052a48d2e","s":"f8607e2e74476950"}
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