Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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","iv":"b944eae6e622294ec88442df8e0dad50","s":"670f37c0ca4b97dd"}
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