Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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","iv":"d15316ce3479c9ec11a7cbfa36ec73b7","s":"d7b8a8afa8cfa7e1"}
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