Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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","iv":"1e60f8093ff3be7064468c7f5ba0c829","s":"2e76f48195ade56c"}
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