Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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","iv":"d7035cf7a764825bef000a0c2c2a57f2","s":"01dc5c1ff316f4d6"}
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