Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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","iv":"36891cbc6b7823bf30b7fe49cb9e34ef","s":"16315addd04d0c65"}
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