Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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","iv":"6eaf9e4afbac6faeb19117387f045861","s":"95b7896cb483455d"}
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