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Travel and hospitality

Travel brands must emphasize values to reach consumers

October 16, 2019

Travelers want sustainable but unique experiences. Image credit: Virtuoso

 

By Sarah Ramirez

NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.

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  1. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
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  4. Chase opens new Sapphire Lounge in Las Vegas
  5. Diptyque plays with the surreal in holiday tale
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  7. Hilton launches loyalty program at sea with Explora Journeys
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