Today in luxury marketing:
The anatomy of travel retail
Travel retail typically plays second fiddle in brand communications, which emphasise flagship mono-brand stores. But, people travelling account for 40 percent of global spending on personal luxury goods, with 12 to 13 percent captured by the specialised and globally dispersed travel retail channel, per Business of Fashion.
{"ct":"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","iv":"83acfdbff0062d2e5ab3373b0d071a00","s":"27ce65a62d990820"}