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Research

4 trends dominate affluent purchasing post-recession, claims YouGov exec

May 1, 2015

Travel + Leisure updates for the modern reader Travel + Leisure updates for the modern reader

 

By Kay Sorin

NEW YORK – Affluent consumers are increasingly ready to purchase luxury products, providing brands give them plenty of information and appeal to global trends, according to an executive from YouGov at the Luxury Insights Summit 2015 April 29.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  5. Aston Martin, Apple release CarPlay Ultra
  6. Rimowa honors the winners of its Rimowa Design Prize
  7. Google’s new beauty AR features raises bar for digitalization, ecommerce
  8. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  9. Moncler appeals to adventurers with special-edition Leica
  10. PPR's brand makeover as Kering with owl motif to show new cultural vibe
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