Internet
February 20, 2015
BCBG Runway Savannah dress
By Nancy Buckley
PALM DESERT, CA – Luxury brands typically provide in-store personalization that give consumers bespoke experiences, but translating that level of customer service to online communication poses several challenges.
{"ct":"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","iv":"bbab781ee71a64b42e71814a6f2dc3e3","s":"aa4fee3169a6ca1d"}
Share your thoughts. Click here