Internet
July 15, 2015
Image from Trussardi's #ElegantlyCool campaign
By Sarah Jones
Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.
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