Internet
July 15, 2015
Image from Trussardi's #ElegantlyCool campaign
By Sarah Jones
Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.
{"ct":"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","iv":"65a74b091c3c666cdfa3d3fbae41c931","s":"a34d547192e70da0"}
Share your thoughts. Click here