Internet
July 15, 2015
Image from Trussardi's #ElegantlyCool campaign
By Sarah Jones
Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.
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","iv":"8aa0f4b0da8cfefe506fb9ca49f6280d","s":"33d316ba61d3e53d"}
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