Internet
July 15, 2015
Image from Trussardi's #ElegantlyCool campaign
By Sarah Jones
Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.
{"ct":"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","iv":"5fa7b3287e2758436938534071674376","s":"e072db30765d35ec"}
Share your thoughts. Click here