Internet
July 15, 2015
Image from Trussardi's #ElegantlyCool campaign
By Sarah Jones
Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.
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