Sustainability
January 28, 2026
Consumers are turning to generative artificial intelligence to search for sustainable products and practices. Image credit: Positive Luxury
By Kiran Gill
Nearly 60 percent of consumers distrust sustainability messaging until they see proof, according to new findings from Positive Luxury.
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","iv":"e6cb764d0f18ae5945cd65df4c602813","s":"b1ad1c237c03c760"}
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