Sustainability
January 28, 2026
Consumers are turning to generative artificial intelligence to search for sustainable products and practices. Image credit: Positive Luxury
By Kiran Gill
Nearly 60 percent of consumers distrust sustainability messaging until they see proof, according to new findings from Positive Luxury.
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","iv":"2de0534afc2da4881feb9b36211de8be","s":"40fa711f2cdf3ae9"}
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