Mobile
March 11, 2013
By Rimma Kats
Not only is the average consumer’s attention span decreasing, but marketers are becoming overwhelmed with the ever-growing choices made available to them to reach customers.
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","iv":"4771ebd9a7c398d004d0aa326b8ac5ac","s":"a10167d13e7733b4"}
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