Mobile
March 11, 2013
By Rimma Kats
Not only is the average consumer’s attention span decreasing, but marketers are becoming overwhelmed with the ever-growing choices made available to them to reach customers.
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","iv":"5390eb211a94e909cbdb988b1b153ddd","s":"40d32202a6cad113"}
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