Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
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","iv":"1c2c84146f087a8017e450e0823183d2","s":"f598425ac6123089"}
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