Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
{"ct":"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","iv":"8c7fa9b3f50c56f1a784cffc4b0ee486","s":"ec3ee0d034053344"}
Share your thoughts. Click here