Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
{"ct":"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","iv":"f3ed59004f2f28fa2f160b79ce425040","s":"72d31b296a0b1bdd"}
Share your thoughts. Click here