Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
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","iv":"834db27f40538181844d1109e0b98bd8","s":"38cf6f171a2c8f9a"}
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