Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
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","iv":"75c44757c17ee6d0c13276c5cab218de","s":"4bb28d811fe87dd3"}
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