Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
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","iv":"72f3dac3b895144a9bce39e81b29ff92","s":"24dc93b536c78f19"}
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