Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
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","iv":"6017b9b27730a8b379ebc96efe60c815","s":"aa5a739df6ef9d22"}
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