Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
{"ct":"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","iv":"acd7e28f4db52f324da16ab4d6005585","s":"3e163dfa95af46ec"}
Share your thoughts. Click here