Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
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","iv":"6a33da4b8441c82bee46edd4b05a568e","s":"6ab12e52d5615b09"}
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