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Apparel and accessories

UK fashion giant Mulberry taps ForwardPMX to grow China market

July 23, 2020

The Darley belt bag, seen here, is one of many products that Mulberry designs in London and produces in Europe to appeal to international audiences. Image credit: Mulberry The Darley belt bag, seen here, is one of many products that Mulberry designs in London and produces in Europe to appeal to international audiences. Image credit: Mulberry

 

British fashion label Mulberry has named ForwardPMX to lead its performance marketing program in China, targeting one of the fastest-growing luxury markers worldwide that has survived the COVID-19 outbreak relatively unscathed compared to Europe and the United States.

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