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Automotive

UK sports carmaker Lotus strikes apparel deal with Savile Row’s Norton & Sons

June 3, 2020

Two British firms, sports carmaker Lotus and Savile Row tailor Norton & Sons, are joining hands to work on performance-oriented gear. Image credit: Lotus, Norton & Sons Two British firms, sports carmaker Lotus and Savile Row tailor Norton & Sons, are joining hands to work on performance-oriented gear. Image courtesy of Lotus, Norton & Sons

 

By Luxury Daily News Service

Lotus has tapped Savile Row tailor Norton & Sons to design and produce apparel for its customers as the British sports carmaker steps out under new shareholders and management.

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  1. Day's wrap: Burberry, Boucheron, Porsche Design and Tiffany
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  4. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
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  6. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
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  8. Combined net worth of billionaires up by $796B to $7.6 trillion in 2019
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  10. The pandemic recession demands a digital response
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